Jeans by Obey, Non-stretch denim, Concealed fly, Five pocket styling, Straight-cut leg, Regular fit - true to size, Machine wash, 100% Cotton, Our model wears a W 32 and is 188cm/6'2 tall. Founded in 2001, US streetwear label Obey is an extension of graffiti artist Shepard Faireys street and fine art campaign. Moving his populist views from the canvas to clothing, Fairey draws on workwear and military design influences across a selection of sweatshirts, print T-shirts and hoodies.