Previously called L'Oréal Paris Men Expert Hydra Energetic Hydrating Boost Post-Shave Balm. Who is L'Oréal Paris Men Expert Hydra Energetic Post-Shave Gel Ice-Cool Soothing Effect for? Busy lifestyle, late nights and shaving every day aggravate your skin. Result: after shaving, skin can feel hot, uncomfortable and fragile. What does it do? - Action 1 - Ice-cool soothing effect: Thanks to its Water-Gel technology, its non-greasy and non-sticky formula, it transforms into a water-like splash for optimal hydration and an ice-cool effect which helps soothe the sensation of razor burn. Immediately, the temperature of the skin is reduced by 1.5°C (in vivo test). - Action 2 - Reinforces the skin's natural resistance: Its new formula with ADS Active Defence System, a powerful soothing active ingredient, immediately soothes the skin after shaving. Result: After shaving, in just one step your skin feels soothed and more resilient. It looks visibly revitalised!