Hat by Lacoste Live!, Ribbed finish, Domed crown, Turn-up brim, Text branding, For that logo lifestyle. Lacoste Live! aims to reinterpret the original Lacoste aesthetic with a contemporary collection that mixes a bold visual style with directional cuts. The line plays tribute to cultural trends such as art and music and adds a confident use of colour and pattern, to create a range that stays true to Rene Lacoste's vision of casual chic.