Backpack by Hype, Durable fabric, Branded lining, Grab handle, Padded straps and back for comfort, External pocket, Floral panel, Hype logo patch, Concealed zip fastening, Wipe clean, 100% Polyester. Hype began in the summer of 2011 when two friends decided they wanted to spend their holiday doing something more than just kicking back and relaxing. Garnering a band of followers through social networks and word of mouth, Hype now creates a full line of signature print t-shirts and sweatshirts with some lines exclusive to ASOS.