Hoodie by HUF, For your daytime thing, Drawstring hood, Dropped shoulders, Print to chest and reverse, Pouch pocket, Fitted cuffs and hem, Oversized fit, More room for activities. HUF owner Keith Hufnagel grew up skateboarding in the streets of New York before moving to San Francisco to pursue his passion. Opening his first store in 2002, HUF aims to bring together streetwear, footwear and skateboarding, incorporating an ever progressive and evolving skate culture into their designs and practices.