Sweatshirt by HUF, You can never have too many, Crew neck, Huf applique to chest, For that logo lifestyle, Fitted cuffs and hem, Regular fit, A standard cut for a classic shape. HUF owner Keith Hufnagel grew up skateboarding in the streets of New York before moving to San Francisco to pursue his passion. Opening his first store in 2002, HUF aims to bring together streetwear, footwear and skateboarding, incorporating an ever progressive and evolving skate culture into their designs and practices.