. Gucci never takes itself too seriously, it's a big part of the brand's charm. In a classic houndstooth, this fringed wool and cashmere-blend scarf has been knitted in Italy and detailed with an oversized, satin-trimmed label in the manner of a royal warrant appointment, it pokes fun at its own heritage with phrases like 'As worn by GSC Senator Romanus' and 'Manufactured by the inventors Gucci Maison de L'Amour'. Shown here with Gucci shirt, Gucci trousers, Gucci cardigan, Gucci shoes.