Hat by Goorin, Straw fabric, Pinched crown, Narrow rolled brim, Contrast trim, Machine wash, 100% Paper Straw. Goorin was founded back in 1895 when artist and craftsman Cassel Goorin started selling custom made hats from his horse cart. He soon taught his two sons the tricks of the trade, ensuring the business remained a family one. Now owned by Cassels great grandson, the US brands fedoras and bakerboy caps are something every man should invest in.