T-shirt by Diesel, Crew neck, It's classic you, Short sleeves, Logo print, The bigger the branding, the better, Oversized fit, Room for activities. Founded by Renzo Rosso in 1978, Diesel has since become a part of global youth culture, with its pioneering new styles and creative design methods. Known throughout the world for their jeans, Diesel now boasts a full clothing and accessories line that embraces the label's inimitable laid back style.