Simply utter the words "pure cashmere" and it is enough to send tingles down my spine. Tell me that I can pick up a luxurious, top-drawer cashmere jumper for just £99 and you will probably have to wake me up with smelling salts.

• 100% cashmere
• V-neck
• Machine washable
• Garment washed for a softer finish
• Contrast back neck trim