Aveda Men Pure-Formance™ Shampoo is a high-performance shampoo that soothes and relieves the scalp while cleansing, conditioning and moisturising hair. Follow with Pure-Formance™ Conditioner. Clinically proven to leave scalp feeling calmer, healthier, less irritated and less itchy. Works with Pure-Formance™ Conditioner to soothe and relieve scalp while cleansing, conditioning, moisturizing and adding shine to hair. After just two weeks: 72% experienced a reduction in oiliness and greasiness 65% experienced a reduction in scalp dryness and itchiness Rich, spicy and refreshing aroma with kunzea, citrus and certified organic essential oils of spearmint, vetiver, and lavender. 300ml Aveda’s “Art and Science of Pure Flower and Plant Essences” calls for ingredients of the highest integrity. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.