product image 0
zoom product image

Braided Rug, Natural, Medium

at The White Company
This chunky-textured rug is made from plaited Indian jute, which boasts a naturally silvered colour. Ideal on hard floors and carpets alike, the rug feels remarkably soft under foot. With a subtle pattern, it’s just the thing to bring a fresh and rustic look to your home, and is the perfect piece for protecting hardworking parts of your home like kitchens, hallways and living rooms. Jute is a natural fibre that doesn’t rely on insecticides or pesticides, making it completely biodegradable. The plant reaches maturity quickly – between four and six months – so it is an incredibly efficient source of renewable materials. Relying on natural rainfall (rather than extensive and energy-consumptive irrigation systems), it also absorbs carbon dioxide and releases oxygen much faster than trees, and enhances the fertility of the soil it grows in for future crops. 100% jute