+ Braun White Travel Analogue Alarm Clock


This Braun classic analogue alarm clock is the perfect bedside companion whilst at home or travelling, featuring an easy to read dial layout and quiet precision quartz movement. Paul Smith's limited edition take on Braun's iconic travel alarm clock retains the simplistic design whilst adding subtle splashes of colour including an 'Artist Stripe' second hand and peacock blue tipped alarm hand. Braun The term “Braun Design" refers to a particular approach to creating products. A typical feature is the combination of technical innovation, a new aesthetic, and a degree of user-friendliness that has been thought through down to the smallest detail. Fritz Eichler described the main features of Braun Design by referring to Richard Moss*, according to whose analysis three laws govern Braun Design: simplicity, order, and harmony. The rest of these terms refers to the creation of a harmonious form using a minimum of materials. Braun products therefore consciously eschew short-term design effects and everything that is trendy, spectacular, loud, or obtrusive. The result is products that possess an iconic clarity and visual longevity – “Less, but better," so that the focus is on the essential aspects. A common design foundation connects all Braun products into one distinctive product line, no matter how different the functions of the appliances may be. The concept of ‘less, but better’ has its origins in the Bauhaus movement, but it was Braun that created a mind-set of order, clarity and simplicity and applied it to electrical appliances. For six decades, Braun’s humanistic approach to design has inspired designers and companies around the world. Crescendo beep alarm Quiet precision quartz movement Luminous tipped hands