Add a smart touch to your bathroom with this opulent pure cotton towel and its Jacquard design. This towel’s super soft yarn gives it a luxurious, premium feel while its pure cotton material adds to its plush, absorbent texture. StayNewTM technology will have your towel smooth, bright and looking good as new, wash after wash. Product Details control arrow Item details StayNewTM technology 550 gsm Stay new Features general check circle Better Cotton Initiative M&S is proud to invest in making cotton production more sustainable. Better Cotton is sourced through a system of Mass Balance. Find out more Composition 100% cotton Care care wash 40 Wash at 40°C care do not bleach Do not bleach care tumble dry medium temp Tumble dry medium temperature care do not iron Do not iron care do not dry clean Do not dry clean