Under Amour's mission is to make all athletes better through passion, design and the relentless pursuit of innovation Where we started? It all started with an idea to build a superior T-shirt The technology behind Under Amour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear Heat Gear when it's hot, ColdGear when it's cold, and All Season Gear between the extremes


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