Steiff - Margarete Steiff and Jasmin Khezri, inventor of the well-known fashion and lifestyle figure IRMA, present 'Nelly the Beagle'. Nelly is IRMA's pet beagle. In the fashion world, IRMA is the alter ego of artist and author Jasmin Khezri and a unique lifestyle character. Nelly frequently accompanies IRMA on her travels and is now a permanent fixture in her life.