The Great Fashion for Women
The Great's 'Campus' shirt is cut for a loose fit from lightweight cotton-canvas. Team yours with cropped jeans and sneakers, or wear it on vacation draped over a bikini, like Gwyneth Paltrow in The EDIT 's 'Here Comes The Sun' issue.
The Great's Fall '17 collection is inspired by "the sweet nostalgia of the back-to-school season." A favorite of designers Emily Current and Meritt Elliott, this cotton-jersey sweatshirt has lightly distressed trims and is printed with a graphic heart reminiscent of notebook doodles. Keep your styling youthful - think a vibrant mini skirt and sneakers.
The Great's shirt is appropriately named - simply tuck or untuck yours with a pair of skinnies for an easy, put-together look. Made from soft cotton-poplin, it's printed with white and navy stripes and cut with a voluminous silhouette.
We love how The Great adds a novel twist to each of its fabrics - this 'Carnival' midi dress is cut from lightweight midnight-blue cotton that's carefully woven with white polka-dots. It has an off-the-shoulder neckline that perfectly frames your décolletage and is smocked at the bodice to highlight your waist. Team with slides and a clutch.
The Great takes a playful approach to classic American sportswear. 'The College Sweatshirt' is a perfect example of what they're about - it's embroidered with navy hearts on soft cotton-blend jersey and has distressed trims so it instantly resembles an old favorite. Love the idea of a coordinated track suit? Find the matching pants here.
The Great swaps traditional military fatigues for a sleeker approach to utilitarian dressing with these brushed-twill pants. This mid-rise pair has oversized patch pockets and is cut in a flexible, fitted silhouette that won't lose its shape with wash and wear. Keep things casual with a T-shirt or sweater.
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Details Inspired by the cool look of painters smocks, this breezy cotton dress from The Great features an oversized drape and pretty cap sleeves. We're wearing it nipped at the waist with bright sandals for an effortless work look Dusk blue cotton, short stand-up collar with open neckline, cap sleeves, partial placket, gathered back Loose, oversized fit Team with bright white accessories for a modern finish Material & Care 100% Cotton Machine wash
Deep reds and burgundys feature throughout The Great's Summer '17 collection - colors that look beautiful on all skin tones and that work so well with denim. Cut from airy broderie anglaise cotton, this top has a gathered smocked neckline and its cap sleeves are trimmed with soft tassels.
Shirt dresses are perfect for balmy days when you want to look good but also be as comfortable as possible. The Great's cotton-chambray version has all of that, plus a little bit of cool thanks to the rolled cuffs and distressed hem. Wear yours with slides or sneakers.
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Details Styled with a looser fitting top and slouchy leg, the "Mister Slouch" Jeans from The Great are an effortless-cool alternative to slim tailored denim. We love how they look worn with a tucked in tee and chunky sandals Light wash denim, classic five-pocket style, button fly and top closure, belt looks Loose, slouchy fit Team with a wide cut tee and platform espadrilles Material & Care 100% Cotton Machine wash
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Details Styled in super lightweight cotton, this airy top from The Great is perfect for braving scorching summer days. Allover embroidery and a loose drape make it as pretty as it is feminine Pale apricot cotton, open neckline, short sleeves, allover embroidery and trim Loose fit Team with pale wash denim and sandals Material & Care 100% Cotton Hand wash
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Details Featuring pretty flutter sleeves and delicate smocking around the top, this slim cut blouse from The Great is both feminine and super versatile. We love how it looks when paired with bright white denim Pale cotton denim, scoop neckline with embroidery, flutter short sleeves Loosely draped, slim silhouette Team with jean shorts and wrap-around sandals Material & Care 100% Cotton Dry clean
The Great's Fall '17 collection is inspired by the nostalgia of returning to school after summer break (a row of lockers even provided the backdrop for the presentation). A favorite of founders Emily Current and Meritt Elliott, these stretch-twill 'Army Nerd' pants are fitted through the leg and kick out to a subtle flare. The cropped length makes sneakers or boots the perfect styling options.
The Great's shirt is one of co-founder Meritt Elliott's favorite pieces. Made from striped cotton-twill, this oversized piece has rolled cuffs with tie details for a retro Americana feel. Team yours with denim to channel the designer's relaxed style.
The Great "The Swingy" army jacket in soft twill. Spread collar; button front. Long sleeves; button-tab cuffs. 3-D front patch pockets. Boxy front silhouette. Dramatic swing back. Relaxed fit. Cotton/Tencel® lyocell/linen/polyurethane. Made in USA of imported materials. Model's measurements: Height 5'10"/177cm, bust 33"/84cm, waist 25.6"/65.2cm, hips 35.8"/91cm, dress size US 2-4/FR 34-36.
Founded by design duo Emily Current and Meritt Elliott, The GREAT is coveted for its playful and undeniably nostalgic take on American classics. Evocative of vintage styles, this slouchy cotton T shirt is detailed with pretty heart prints for a truly feminine finish. Complement the retro aesthetic with a pair of high waist mom jeans. The GREAT. cotton topSlips onRound neck, short sleeves, loose fit, all over embroidered heart detail100% cottonMachine washTrue to sizeSize small: Length 26"Model is 5ft 10" and wears a size small
The second label behind unstoppable design due Emily Current and Meritt Eliott, The GREAT. offers customers an elevated take on American classics. Ready and waiting to complete your low key looks, this cotton smock top is as ready to wear as it comes. Left sleeveless with contrasting pintuck pleats; wear yours with light wash skinny jeans over the weekend or denim cut offs by the pool.The Great cotton topExposed button fastening at backRound neck, sleeveless, loose fit, all over contrasting smocked detailing, pintuck pleats at yoke100% cottonMachine washTrue to sizeSize small: Length 22"Model is 5ft 10" and wears a size small
The Great "The Convertible" twill trousers. Approx. measurements: 14" rise; 21" inseam; 16" leg opening. Natural rise; self-tie belt. Button-zip fly. Side slip pockets. Back button-flap pockets. Relaxed fit through straight legs. Cropped at ankles. Cotton/Lycra® spandex. Machine wash. Made in USA of imported materials. Model's measurements: Height 5'10"/177cm, bust 33"/84cm, waist 25.6"/65.2cm, hips 35.8"/91cm, dress size US 2-4/FR 34-36.
The Great's shirt can be worn solo or layered open over a tee. Cut from cotton, it's woven with off-white and light-blue stripes and is faded to mimic the feel of an old favorite. The longer back hem is perfect for half-tucking into jeans.
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Details Styled in a breezy mix of cotton and linen,"The Easy Tunic" epitomizes its namesake. Finished with a soft-hued mattress stripe and louche open neckline, we're pairing it with denim for an effortless summer look White cotton-linen with allover stripe, open V-neckline, 3/4-length sleeves, fitted cuffs Loose fit Team with flares for a retro touch Material & Care 78% Cotton, 22% Linen Dry clean