Boy London Plastisol cotton-jersey T-shirt Boy London Plastisol cotton-jersey T-shirt

Through the decades and sartorial subcultural shifts BOY London has stood the test of time; much like that of the classic oversized T shirt. The design with nine lives receives yet another for the AW17 season, crafted from resilient cotton jersey for a performance look and feel. Crowned with the label's cult soaring Eagle emblem at the chest in a raised rubberised finish, this is one trophy staple that'll make a statement all on its own. BOY London cotton jersey T shirtSlips onRound neck, ribbed neckline, short sleeves, rubberised logo motif at front, brand tab at side seam, straight hem100% cottonHand washTrue to sizeSize small: Length 28"Model is 5ft 10" and wears a size small

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Boy London Ladies Black&White Printed Vintage Cotton-Jersey Hoody Boy London Ladies Black&White Printed Vintage Cotton-Jersey Hoody

Founded in the late 1970s, BOY London's trademark aesthetic was instantly picked up by the underground, aligning perfectly with youth movements that mattered. From the AW17 collection, this hoody is cut from cotton jersey and finished with ribbed trims. Printed with '1976' across the front and treated to a vintage effect, this graphic piece is most impactful teamed with more pared back separates, denim and low top trainers.BOY London cotton jersey hoodySlips onHood with drawstring, long sleeves, '1976' print at front, kangaroo pocket at front, brand tab at sides, elasticated ribbed trims100% cottonMachine washTrue to sizeSize small: Length 30"Model is 5ft 10" and wears a size small

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Boy London Stripe Panel Leggings Boy London Stripe Panel Leggings

Leggings by BOY London, Smooth stretch fabric, High-rise waist, Elasticated waistband, Logo detail, Close-cut bodycon fit, Machine wash, 95% Cotton, 5% Elastane, Our model wears a UK 8/EU 36/US 4 and is 170cm/5'7 tall. Founded in 1977, BOY London's trademark attitude saw the label adopted by the underground; the uniform of choice for youth movements that mattered. Through word of mouth and an unashamed passion for the brand, BOY London saw a resurgence in 2007 with one off original designs and classic print t-shirts, leggings and vests selling out weekly and introducing the label to a new generation of fans.

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Boy London Bristle logo cotton-jersey hoody Boy London Bristle logo cotton-jersey hoody

Fashion and punk have often circled each other but 1976 and the inception of Boy London was a moment that ensured they were forever intertwined. Whether or not you're a fan of guitars and safety pins, it's likely you'll love the brand's hoody. Sewn on in the manner of a favourite band patch, the brand's logo has never looked quite so cool in this all black iteration set against streetwear's favourite tone, khaki. Boy London cotton jersey hoodySlips onDrawstring hood, dropped shoulders, long sleeves, textured logo embroidered patches at front, branded hardware, brand tab at side, ribbed trims100% cottonHand washTrue to sizeSize small: Length 23"Model is 5ft 10" and wears a size small

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Boy London Eagle tape-print cotton-jersey sweatshirt Boy London Eagle tape-print cotton-jersey sweatshirt

Responsible for shaping London's punk spirit and giving rise to the New Romantic movement, BOY London is forever pushing the boundaries with its streetwear styles. Demonstrating a DIY ethos, the Eagle logo emblazoned across the back of this cotton jersey sweatshirt marks out the motif in a jagged tape like print. Let the graphics do all the talking by defaulting to your favourite black skinny jeans and low top trainers.BOY London cotton jersey sweatshirtSlips onRound neck, dropped shoulders, long sleeves, oversized, ' since 1976' print at front, branded tab at side seam, tape logo print at back, ribbed trims, fleece lining100% cottonMachine wash True to sizeSize small: Length 26" Model is 5ft 10" and wears a size small

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Boy London Logo-print cotton-jersey jogging bottoms Boy London Logo-print cotton-jersey jogging bottoms

Loosen your waistband, because jogging bottoms are officially essential as of AW17. And not just any pair will make the cut. You'll need a statement print to make your presence known, and there are few brands that do head to toe pattern better than Boy London. Established in 1976 but bigger than ever thanks to A list endorsements, the label's iconic logo runs up the leg to signal your allegiance to a fusion of music and style. Boy London cotton jersey jogging bottomsSlips onElasticated waistband, dropped crotch, slip pockets at front, brand print at front leg, elasticated hems, partially lined100% cottonMachine washTrue to sizeSize small: Rise 11.5", inside leg 27", leg opening 10"Model is 5ft 10" and wears a size small

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Boy London Patch cropped cotton-jersey hoody Boy London Patch cropped cotton-jersey hoody

You can almost feel the energy coming off of Boy London's hoody, a descendant of the brand's riotous 70s and 80s heyday when its catwalk shows turned into performance art happenings and the brand even had its own clubnight. Innately connected to the music scene, the patches all over evoke the do it yourself ethos of the punk scene, given AW17 appeal with a cropped fit and black, red and white colourway. Boy London cotton jersey hoodySlips onDrawstring hood, dropped shoulders, long sleeves, cropped, all over branded patches, kangaroo pocket at front, branded hardware, brand embroidery at back, ribbed trims100% cottonHand washTrue to sizeSize small: Length 22"Model is 5ft 10" and wears a size small

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Boy London Logo-print mesh top Boy London Logo-print mesh top

BOY London is always up for doing something rebellious. Started up in the late 1970s - an era of left field behaviour if ever there was one - this label has always situated itself at the heart of the city's underground style scene, all subcultures welcome. Get your fix with this mesh top. Sporting the brand's famous logo print to the front, its cropped profile is entirely sheer with only a high neck and elasticated trims to keep it in place. Boy London mesh top Slips on High neck, long sleeves, cropped, sheer, brand print at front, elasticated trims95% polyester, 5% elastaneMachine wash coldTrue to sizeSize small: Length 16"Model is 5ft 10" and wears a size small

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Boy London Forte Couture I Say Yeah Shorts Boy London Forte Couture I Say Yeah Shorts

I Say Yeah Shorts from Forte Couture: White I Say Yeah Shorts with elasticated waistband, sequins detail and a short length.

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Boy London Logo-print cotton-jersey sweatshirt Boy London Logo-print cotton-jersey sweatshirt

We could list the cultural icons who have worn Boy London, but that might cause your browser to crash. It's easier to say it simply, and boldly, with a piece like this oversized cotton jersey sweatshirt from the punk pioneers. A big back logo and smaller front print keep it discreet, how we like it - and the long sleeves are perfect for shrugging nonchalantly or slipping under a supersized Boy London bomber. Boy London cotton jersey sweatshirtSlips onRound neck, long dolman sleeves, brand print at front and back, ribbed trims100% cottonMachine washTrue to sizeSize 8: Length 28"Model is 5ft 10" and wears a size small

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Boy London Patch cotton-jersey hoody Boy London Patch cotton-jersey hoody

A lot of brands play with punk iconography but only a few can claim to carry the raw, undistilled spirit of the era into the present day. Yep, we're talking about Boy London. A label that's been repped on every back from Rihanna all the way down the A list, its hoody picks up where the 70s left off by stamping an oversized cotton jersey essential with emblems that reference its legendary heritage. Boy London cotton jersey hoodySlips onDrawstring hood, long sleeves, all over brand embroidered patches, kangaroo pocket at front, branded hardware, brand embroidery at back, ribbed trims100% cottonMachine wash coldTrue to sizeSize small: Length 28"Model is 5ft 10" and wears a size small

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Boy London Eagle stretch-jersey mini dress Boy London Eagle stretch-jersey mini dress

Make BOY London's iconic Eagle logo your shortcut to streetwear cool with this long sleeved mini dress. Cut from easy care stretch jersey and printed with a repetitive pattern aligning signature branding and graphics, this skater style design is ultra comfortable and flattering on the female form. Finished with classic ribbed trims you'd find on sweatshirts, this silhouette slips on with ease and looks great with low top trainers.BOY London stretch jersey mini dressSlips onRound neck, long sleeves, fit and flare silhouette, all over brand logo print, darts at front and back, ribbed trims95% cotton, 5% elastaneMachine washTrue to sizeSize small: Length 34"Model is 5ft 10" and wears a size small

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Boy London Gold-toned motif sweatshirt Boy London Gold-toned motif sweatshirt

Boy London brings grunge glam to your look with this motif adorned sweatshirt. Highlighted with an all over gold toned reimagining of the brand's signature logo, this layer has been tailored with dropped shoulders and a soft cotton construction for a comfortable and stylish approach to casual dressing.Boy London cotton jersey sweatshirtSlips onRound neck, dropped shoulders, long sleeves, all over gold toned brand motif, elasticated trims 100% cottonHand washTrue to sizeSize 8: Length 28"Model is 5ft 10" and wears a size 8

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Boy London Patch shell bomber jacket Boy London Patch shell bomber jacket

One of the labels that turned the fashion conversation back to streetwear and music - co signed by Madonna and Andy Warhol, no less - Boy London has truly become a badge of cool. And if you feel your AW17 wardrobe's a little lacking, our prescription is this bomber jacket, sticking true to the brand's DIY roots with a tape print logo on the back. It's got the perfect mix of exaggerated proportions and killer graphics. Boy London shell jacketExposed double zip fastening at frontStand collar, long sleeves, zipped patch pocket at sleeve, all over brand embroidered patches, popper fastened flap pockets at front, branded hardware, ribbed trims, interior pocket, brand print at lining100% polyester; lining 100% polyester; wadding 100% polyesterDry cleanTrue to sizeSize small: Length 27"Model is 5ft 10" and wears a size small

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Boy London T-shirt Boy London T-shirt

jersey, solid colour, heavy-weight knitted, round collar, print, short sleeves

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Boy London Drawstring quilted mini skirt Boy London Drawstring quilted mini skirt

British streetwear brand BOY London was huge in the 1980s club scene and since its triumphant 2007 return it's like it never left. Work the label's simple black on black and graphic branding with this quilted mini skirt. Sitting high on the hips with a sporty drawstring waistband, it's styled with signature eagle logo embroidery, discreet slip pockets and a customisable zip up hemline. Who doesn't love a good comeback story?BOY London quilted skirtSlips onElasticated waistband with drawstring, branded rubber patch at front, two slip pockets at front, branded tab at side seam, two zipped pockets at sides, fully lined100% polyester; lining 100% cottonDry cleanTrue to sizeSize small: Length 19"Model is 5ft 10" and wears a size small

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Boy London Tape-print wool-blend varsity jacket Boy London Tape-print wool-blend varsity jacket

The rebel in us can't resist a bit of Boy London. The team behind this iconic revived brand has broadcast its label far and wide from its hometown to become an A list Hollywood favourite, but it's never forgotten its streetwear roots. In fact this varsity bomber doubles down on the USPs, with a monochrome finish, contrast sleeves and graphics that proudly proclaim this jacket as part of the label's punk luxe lineage. Boy London wool blend jacketExposed double zip fastening at frontStand collar, long contrasting sleeves, brand patches at sleeves, welt pockets at front, 'since 1976' embroidery at front, brand embroidery at back, ribbed strip trims, interior pockets, fully lined60% wool, 27% polyester, 8% other fibers, 5% nylon; 100% microfiber; lining 100% polyesterDry cleanTrue to sizeSize small: Length 39"Model is 5ft 10" and wears a size small

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Boy London Ladies Black Printed New Romantic Eagle Tape-Print Cotton-Jersey Sweatshirt Boy London Ladies Black Printed New Romantic Eagle Tape-Print Cotton-Jersey Sweatshirt

Responsible for shaping London's punk spirit and giving rise to the New Romantic movement, BOY London is forever pushing the boundaries with its streetwear styles. Demonstrating a DIY ethos, the eagle logo on this crewneck sweatshirt marks out the motif in jagged tape like print, with the brand's haphazard stamp pressed to one side. Let the graphics do all the talking by defaulting to your favourite dark wash denim.BOY London cotton jersey sweatshirtSlips onRound neck, long sleeves, tape logo at front, brand tab at side seam, ribbed trims100% cottonHand washTrue to sizeSize small: Length 27"Model is 5ft 10" and wears a size small

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Boy London Eagle logo neoprene t-shirt Boy London Eagle logo neoprene t-shirt

Crafted in soft neoprene, BOY London's t shirt gives a nod to the label's iconic underground style with a signature logo across the front. Perfect for injecting off duty looks with an urban slant.BOY London neoprene t shirtSlips onRound neck, short sleeves, embossed brand motif at front100% polyesterMachine wash True to sizeSize small: Length 35"Model is 5ft 10" and wears a size small

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Boy London Tape-print shell bomber jacket Boy London Tape-print shell bomber jacket

Turning the fashion conversation back to streetwear and music - and co signed by Madonna and Andy Warhol, no less - Boy London has truly become a badge of cool. And if you feel your AW17 wardrobe's a little lacking, our prescription is this bomber, sticking true to the brand's DIY roots with a tape print logo on the back. Cropped and made from smooth shell, it's got the perfect mix of exaggerated proportions and killer graphics. Boy London shell jacketExposed double zip fastening at frontStand collar, dropped shoulders, long sleeves, zipped patch pocket at sleeve, 'since 1976' printed patch at front, popper fastened flap pockets at front, brand patch at back, ribbed trims, interior pocket, brand print at lining100% polyester; lining 100% polyester; wadding 100% polyesterDry cleanTrue to sizeSize small: Length 28"Model is 5ft 10" and wears a size small

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Boy London Quilted Zip Front Skirt Boy London Quilted Zip Front Skirt

Skirt by BOY London, Quilted nylon, Mid rise, Drawstring waist, Side pockets, Zip detail, Regular fit - true to size, Machine wash, 100% Nylon, Our model wears a UK S/EU S/US XS and is 170cm/5'7 tall. Founded in 1977, BOY London's trademark attitude saw the label adopted by the underground; the uniform of choice for youth movements that mattered. Through word of mouth and an unashamed passion for the brand, BOY London saw a resurgence in 2007 with one off original designs and classic print t-shirts, leggings and vests selling out weekly and introducing the label to a new generation of fans.

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Boy London Leggings Boy London Leggings

jersey, animal pattern, high waisted, slim fit, tapered leg, print, logo, no pockets, stretch, pants

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Boy London Flocked-eagle cotton-jersey T-shirt Boy London Flocked-eagle cotton-jersey T-shirt

Born on Kings Road some forty years ago, BOY London is the pedestal for embodying a street smart attitude. Defined by its eagle emblem, this cotton jersey T shirt is one of the label's most frequented pieces. Here it's slightly differentiated by adding dimension to the iconic moniker with a raised flocked print rendered with tie dye hues. Finely tuned with ribbed trims at the crewneck collar, cuffs and hem, it's a trophy simply on its own.BOY London cotton jersey T shirtSlips onRound neck, short sleeves, boyfriend fit, rubberised logo at chest, branded tab at side, flocked eagle logo at back100% cottonMachine washTrue to sizeSize small: length 27”Model is 5ft 10" and wears a size small

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Boy London Ladies White&Black Printed New Romantic Eagle Tape-Print Cotton-Jersey T-Shirt Boy London Ladies White&Black Printed New Romantic Eagle Tape-Print Cotton-Jersey T-Shirt

Responsible for shaping London's punk spirit and giving rise to the New Romantic movement, BOY London is forever pushing the boundaries with its streetwear styles. Demonstrating a DIY ethos, the Eagle logo emblazoned across the back of this cotton jersey T shirt marks out the motif in a jagged tape like print. Let the graphics do all the talking by defaulting to your favourite dark wash skinny jeans and low top trainers.BOY London cotton jersey T shirtSlips onRound neck, short sleeves, boyfriend fit, ' since 1976' print at front, branded tab at side seam, tape logo print at back100% cottonMachine wash True to sizeSize small: Length 26" Model is 5ft 10" and wears a size small

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Boy London Leggings Boy London Leggings

jersey, logo design, high waisted, slim fit, tapered leg, no appliqués, no pockets, pants

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Boy London Silver-toned motif sweatshirt Boy London Silver-toned motif sweatshirt

Boy London brings grunge glam to your look with this motif adorned sweatshirt. Highlighted with an all over gold toned reimagining of the brand's signature logo, this layer has been tailored with dropped shoulders and a soft cotton construction for a comfortable and stylish approach to casual dressing.Boy London cotton jersey sweatshirtSlips onRound neck, long sleeves, all over brand logo motif at front, ribbed trims100% cottonHand washTrue to sizeSize small: Length 26"Model is 5ft 10" and wears a size small

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Boy London Logo cotton cap Boy London Logo cotton cap

Founded by Stephane Raynor in 1976, BOY London is coveted for its edgy underground style and relaxed urban aesthetic. Realised in super soft cotton, this cap is accented with a six panel design and bold brand lettering. Cut to a curved peak silhouette, it pairs perfectly with tracksuit bottoms and hoodies. BOY London cotton cap Adjustable strap fastening Brand lettering, silver toned hardware, six panel design, curved peak 100% cotton Cool wash separately

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Boy London Tape Eagle cotton snapback cap Boy London Tape Eagle cotton snapback cap

Since its original launch in 1976, British brand BOY London has taken the urban set by storm with its youthful style infused with street inspired vibes. Cut from pure cotton to a classic curved peak silhouette, this snapback cap is punctuated with the label's iconic eagle logo in a reflective embroidery. BOY London cotton baseball capAdjustable snap fittingCurved peak, embroidered logo100% cotton

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Boy London Quilted Crop Hoodie Boy London Quilted Crop Hoodie

Top by BOY London, Stitched quilted fabric, Drawstring hood, Pouch pocket, Zip sleeve pocket, Regular fit - true to size, Machine wash, 100% Nylon, Our model wears a UK 8/EU 36/US 4 and is 170cm/5'7 tall. Founded in 1977, BOY London's trademark attitude saw the label adopted by the underground; the uniform of choice for youth movements that mattered. Through word of mouth and an unashamed passion for the brand, BOY London saw a resurgence in 2007 with one off original designs and classic print t-shirts, leggings and vests selling out weekly and introducing the label to a new generation of fans.

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Boy London Globe Star cotton-jersey sweatshirt Boy London Globe Star cotton-jersey sweatshirt

Founded in the late 1970s, BOY London's trademark aesthetic was instantly picked up by the underground, aligning perfectly with youth movements that mattered. From the AW17 edit, this oversized sweatshirt is cut from cotton jersey with a fleecy interior. Printed with an iconic Eagle logo and surrounded by Globe Star motifs, this graphic piece is most impactful teamed with more pared back separates, denim and low top trainers.BOY London cotton jersey sweatshirtSlips onRound neck, dropped shoulders, long sleeves, oversized, logo print at front, branded tab at side seam, ribbed trims, fleece lining100% cottonMachine wash True to sizeSize small: Length 26" Model is 5ft 10" and wears a size small

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Boy London Tape eagle logo beanie Boy London Tape eagle logo beanie

Inspired by past music movements while looking to the future, BOY London's distinct style embodies a refined yet edgy attitude. Showcasing a DIY ethos, this ribbed beanie is accented with a taped version of the label's eagle logo putting its punk credentials on full display. BOY London ribbed beanieEmbroidered logo, ribbed100% AcrylicMachine wash

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Boy London Leggings Boy London Leggings

jersey, logo design, mid rise, no appliqués, no pockets, pants

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Boy London T-shirt Boy London T-shirt

openwork, jersey, solid colour, round collar, short sleeves, print, logo, no pockets

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Boy London Casual trouser Boy London Casual trouser

sweatshirt fleece, solid colour, mid rise, comfort fit, tapered leg, print, logo, drawstring closure, multipockets, with elastic bottom, sporty

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Boy London Ladies White&Pink Round Classic Eagle Cotton-Jersey Sweatshirt Boy London Ladies White&Pink Round Classic Eagle Cotton-Jersey Sweatshirt

Originally founded in the late 1970s, BOY London's streetwear collections have garnered a cult following and risen up the urban ranks, even more so since its relaunch in 2007. This cotton jersey sweatshirt features a fleecy interior and sits on the slouchy side thanks to its borrowed from the boys oversized fit and classic ribbed trims. An iconic Eagle logo print is emblazoned across the front, ensuring everyone knows exactly where it came from.BOY London cotton jersey sweatshirtSlips onRound neck, dropped shoulders, long sleeves, oversized, logo print at front, branded tab at side seam, ribbed trims, fleece lining100% cottonMachine wash True to sizeSize small: Length 26" Model is 5ft 10" and wears a size small

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Boy London BOY Eagle appliqué knitted beanie Boy London BOY Eagle appliqué knitted beanie

Since its launch in 1976, British brand BOY London has become renowned for its iconic eagle trademark. Exude effortless urban attitude with this wool blend beanie. Knitted with a ribbed knit texture, it injects instant edge into a classic accessory thanks to the BOY London appliqués. Wear it with all your streetwear favourites.BOY London wool blend beanie hatBOY eagle appliqué badges to front, ribbed knit textureMachine wash

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Boy London Mesh snapback cap Boy London Mesh snapback cap

Opt for classic come contemporary style with Boy London's cap. Combining a retro mesh back with a modern snapback and flat peak, this cap is printed proudly with brand detailing for effortlessly cool accessorising.Boy London capSnapback, flat peak, mesh back50% polyester, 50% nylonMachine wash cold

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Boy London Tape-print cropped shell bomber jacket Boy London Tape-print cropped shell bomber jacket

Turning the fashion conversation back to streetwear and music - and co signed by Madonna and Andy Warhol, no less - Boy London has truly become a badge of cool. And if you feel your AW17 wardrobe's a little lacking, our prescription is this bomber, sticking true to the brand's DIY roots with a tape print logo on the back. Cropped and made from smooth shell, it's got the perfect mix of cropped proportions and killer graphics. Boy London shell jacketExposed double zip fastening at frontStand collar, dropped shoulders, long sleeves, zipped patch pocket at sleeve, cropped, 'since 1976' printed patch at front, popper fastened flap pockets at front, brand patch at back, ribbed trims, interior pocket, brand print at lining100% polyester; lining 100% polyester; wadding 100% polyesterDry cleanTrue to sizeSize small: Length 21"Model is 5ft 10" and wears a size small

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Boy London Ladies Black Pink Ribbed Iconic Eagle Cotton-Jersey T-Shirt Boy London Ladies Black Pink Ribbed Iconic Eagle Cotton-Jersey T-Shirt

Originally founded in the late 1970s, BOY London's streetwear collections have garnered a cult following and risen up the urban ranks, even more so since its relaunch in 2007. This cotton jersey T shirt sits on the slouchy side thanks to its borrowed from the boys oversized fit and classic ribbed trims. An iconic Eagle logo print is emblazoned across the front, ensuring everyone knows exactly where it came from.BOY London cotton jersey T shirtSlips onRound neck, ribbed neckline, short sleeves, boyfriend fit, logo print at front, brand tab at side seam, straight hem100% cottonHand washTrue to sizeSize small: Length 28"Model is 5ft 10" and wears a size small

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Boy London T-shirt Boy London T-shirt

jersey, solid colour, round collar, short sleeves, print, logo, no pockets

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