Awake Embellished Cotton-organdy Dress - White Awake Embellished Cotton-organdy Dress - White

We love the way this whimsical dress is grounded with a pair of sporty sneakers in A.W.A.K.E.'s Pre-Fall '17 lookbook, shot outside founder Natalia Alaverdian's studio. Made from frothy cotton-organdy that's double layered for opacity, it flares out from the waist out to a pleated full skirt. Raw edges and abstract wooden embellishments keep the classic silhouette looking contemporary.

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Awake Crepe Tunic - Black Awake Crepe Tunic - Black

Natalia Alaverdian can find inspiration in the most unexpected places, which is what makes A.W.A.K.E.'s pieces feel so unique and fresh. Influenced by the fluidity and shape of octopuses, she designed this crepe tunic with a nipped-in waist and dramatic flared hem. Complement the exaggerated silhouette by pairing yours with the matching pants.

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Awake Octopus Passion Ruffled Cotton-voile Midi Dress - Red Awake Octopus Passion Ruffled Cotton-voile Midi Dress - Red

A.W.A.K.E. Creative Director Natalia Alaverdian's inspirations are wide-ranging and eclectic - for Fall '17, she cites the octopus as her reference point. Made from red cotton-voile, this midi dress is gathered and draped to create ruffles that resemble the curves of a tentacle. It's cut for a very loose fit and has unfinished hems. Wear yours with ankle boots and a clutch.

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Awake Octopus' Favorite Wool Midi Skirt - Camel Awake Octopus' Favorite Wool Midi Skirt - Camel

Natalia Alaverdian's 'Octopus' Favorite' midi skirt fulfills A.W.A.K.E.'s acronym "All Wonderful Adventures Kindle Enthusiasm." Inspired by the fluid movement of the namesake sea creature, this wool piece has yoke darts across its high-rise waist and frayed edges along the flared hem. Style yours with a tucked-in blouse and mules.

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Awake Blouse Awake Blouse

flannel, no appliqués, tartan pattern, lapel collar, long sleeves, no pockets

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Awake Pleated Satin-jersey Dress - Black Awake Pleated Satin-jersey Dress - Black

A.W.A.K.E.'s dress is pleated at the skirt for volume and elegant movement - something that is seen throughout the Pre-Fall '17 collection. Cut from black satin-jersey, this style has '50s-inspired wide shoulder straps and a square neckline. Add a pop of color with statement heels.

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Awake Pleated Cotton-organza Wrap Midi Skirt - White Awake Pleated Cotton-organza Wrap Midi Skirt - White

Featured as one of our new favorite contemporary designers in The EDIT, A.W.A.K.E. creates sculptural pieces with off-kilter details influenced by Japanese art. This pristine white wrap midi skirt is made from crisp cotton-organza pressed with sharp knife pleats. Highlight the crystal buttons by tucking in your shirt.

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Awake Wool Flared Pants - Tan Awake Wool Flared Pants - Tan

A.W.A.K.E. founder Natalia Alaverdian loved to draw illustrations with her mother as a child, which is how her love of proportion and shape evolved. These flared pants are tailored from tan wool for a slim fit and kick out just below the knee into split cuffs. Pair yours with the matching jacket. Outfit 1: A.W.A.K.E. Shirt, J.W.Anderson Shoulder bag, Gianvito Rossi Ankle boots, Ellery Earrings. Outfit 2: Maison Margiela Shirt, Marni Shoulder bag, Paul Andrew Pumps, Sophie Buhai Earrings. - Tan w

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Awake Oversized Striped Cotton-poplin Shirt - Blue Awake Oversized Striped Cotton-poplin Shirt - Blue

A.W.A.K.E.'s Natalia Alaverdian launched her first foray into menswear this season, so it's no surprise to see it overlap with the Pre-Fall '17 collection too. This pinstriped shirt is cut from crisp cotton-poplin in an oversized shape with dropped shoulders to enhance the boy-borrowed fit. When it comes to styling, remember that the way you tuck it in should look natural and unforced.

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Awake Crepe Flared Pants - Black Awake Crepe Flared Pants - Black

A.W.A.K.E.'s pants are cut from black crepe to hug your waist, hips and thighs, but kick out below the knee. They hit the ground when worn with flats, and the cuffs have side slits perfectly placed to expose a pair of sneakers or slippers. Wear them with a blazer for a fresh take on suiting - one of our favorite new-season trends - or with a slogan tee at the weekend.

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Awake Striped Cotton-poplin Maxi Skirt - White Awake Striped Cotton-poplin Maxi Skirt - White

A.W.A.K.E. showcased the Pre-Fall '17 lineup alongside its debut menswear collection, which explains the abundance of masculine-inspired silhouettes and shirting in the presentation. This maxi skirt is cut from crisp white cotton-poplin woven with navy and red asymmetric stripes that complement the fluted pleats. Style it with the matching top.

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Awake Asymmetric Bonded Wool-blend Felt Vest - Black Awake Asymmetric Bonded Wool-blend Felt Vest - Black

A.W.A.K.E.'s Pre-Fall '17 collection has a strong Japanese theme, which influenced the construction techniques used for tailoring - this vest being the perfect example. It has been skilfully pieced together from contoured panels of bonded wool-blend felt and embellished with distinctive hand-carved buttons. Follow the presentation styling by layering it over an oversized shirt.

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Awake Oversized Cotton-blend Poplin Shirt - White Awake Oversized Cotton-blend Poplin Shirt - White

We love A.W.A.K.E.'s cool off-kilter details - "they're not always straightforward, but they are immensely covetable and utterly wearable, " says The EDIT. Tailored in the UK, this crisp white cotton-blend poplin shirt is trimmed with contrasting tortoiseshell buttons that emphasize the extra long length. The tie fastenings subtly nip in your waist to balance the oversized proportions.

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Awake Geisha Wood-Button Wool-Knit Jacket Awake Geisha Wood-Button Wool-Knit Jacket

A.W.A.K.E. "Geisha" wool-knit jacket with raw-edge trim. Shawl collar. Wood-button front. Long sleeves. Slim silhouette. Released hem. Viscose/nylon/wool. Made in UK. Model's measurements: Height 5'10"/177cm, bust 31"/79cm, waist 24"/61cm, hips 34"/86cm, dress size US 0/2.

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Awake Cotton Shirt - Mint Awake Cotton Shirt - Mint

When Caroline Issa, Miroslava Duma and Natalie Joos all wear the same label to shows, you know it's one to take notice of. A.W.A.K.E.'s shirt has been made in the UK from vivid mint cotton - founder Natalia Alaverdian is inspired by Japanese culture and loves all the color in Takeshi Kitano's film, Kikujiro. It's cut with a dagger collar and exaggerated cuffs, two details likely spotted in vintage magazines the designer collects at home.

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Awake Oversized Striped Cotton-poplin Shirt - Royal blue Awake Oversized Striped Cotton-poplin Shirt - Royal blue

We love what A.W.A.K.E.'s founder Natalia Alaverdian is doing with oversized silhouettes for Fall '17. This menswear-inspired striped cotton-poplin shirt has partially concealed buttons for a more streamlined look. The blue and white palette will look particularly fresh against orange pants.

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Awake Faux Leather Pants - Saffron Awake Faux Leather Pants - Saffron

A.W.A.K.E.'s playful proportions and modern silhouettes have garnered the label quite a following - Pandora Sykes and Natalia Vodianova are fans. Part of the Pre-Fall '17 lineup, these bold saffron pants are cut from butter-soft faux leather and tailored in a wide-leg silhouette, complete with rolled cuffs and creases through the front. Team yours with a black top.

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Awake Mr. Octopus Head Long-Sleeve Button-Front Shirt Awake Mr. Octopus Head Long-Sleeve Button-Front Shirt

A.W.A.K.E. "Mr. Octopus" graphic printed shirt. Spread collar. Horn-button front. Long sleeves; elongated cuffs. Slim silhouette. Shirttail hem. Cotton. Made in UK. Model's measurements: Height 5'10"/177cm, bust 31"/79cm, waist 24"/61cm, hips 34"/86cm, dress size US 0/2.

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Awake Octopus Geisha Striped Cotton-poplin Blouse - Navy Awake Octopus Geisha Striped Cotton-poplin Blouse - Navy

A.W.A.K.E.'s striped 'Octopus Geisha' blouse has a structured wrap silhouette inspired by traditional Japanese kimonos. Made from mid-weight cotton-poplin, it's cut for an oversized fit and has voluminous sleeves that hit below the elbow. Tuck yours into a midi skirt or cropped jeans.

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Awake Blouse Awake Blouse

faux leather, no appliqués, basic solid colour, bow collar, short sleeves, no pockets, lined interior

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Awake Octopus Tendrils Layered Cady Midi Skirt - Black Awake Octopus Tendrils Layered Cady Midi Skirt - Black

A.W.A.K.E.'s Natalia Alaverdian takes inspiration from the octopus for Fall '17 - here, the layered appliqués are designed to resemble its many tentacles. Cut to sit at your natural waist with a smooth band, this midi style is made from weighted cady to hold the structured silhouette. We'll be wearing ours with crisp shirting.

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Awake Casual trouser Awake Casual trouser

crêpe, solid colour, coated effect, high waisted, comfort fit, wide leg, belt, hook-and-bar, zip, no pockets, side seam stripes, tailored

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Awake 3/4 length skirt Awake 3/4 length skirt

faux leather, quilted, basic solid colour, mid rise, no appliqués, snap button closure, front closure, no pockets, lined interior, trapeze dress

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Awake Gathered organza wraparound top Awake Gathered organza wraparound top

A.W.A.K.E. looks to Japan for Pre-AW17 inspiration, as this red wraparound top illustrates. It's crafted in the UK from cotton-organza, and gently gathered into soft folds that are cinched by slender waist ties. Try it with a satin skirt now, switching to high-rise trousers come the cooler months.

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Awake Blouse Awake Blouse

lace, no appliqués, basic solid colour, round collar, long sleeves, rear closure, zip closure, no pockets

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Awake Long dress Awake Long dress

crêpe, plain weave, stripes, collar with draped neckline, long sleeves, no appliqués, no pockets, side slit, rear closure, zip closure, tube dress

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Awake Flared Felted Plaid Vest Top in Navy Awake Flared Felted Plaid Vest Top in Navy

Wool blend in a felted weave Plaid checked design Crew neck Small neck slits Sleeveless design Concealed rear zip fastening Raw-cut seam finishings Luxurious fabrication Made in United Kingdom 70% wool, 25% polyester, 3% nylon, 2% acrylic. Dry clean only

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Awake Canvas Asymmetric Coat Awake Canvas Asymmetric Coat

A.W.A.K.E. brings a romantic, springtime feel to the classic trench coat with a beautiful mix of cotton and linen. It's asymmetric double-breasted style, with inside part lining of tonal-green and red flowers, for a contemporary edge. Layer it to bring added femininity to sleek looks. *Beige *Asymmetric double breast *Wide collar *Side pockets and self tie belt We styled it with: Awake top, Awake trousers, Acne shoes, Proenza Schouler bag - Loose fit to size Professional dry clean Fabric: 56% linen, 43% cotton, 1% acrylic Lining: 100% polyester

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Awake Long Felted Plaid Pencil Skirt in Navy Awake Long Felted Plaid Pencil Skirt in Navy

Wool blend in a felted weave Plaid checked design Concealed rear zip fastening Two side slits Luxurious fabrication Made in United Kingdom 70% wool, 25% polyester, 3% nylon, 2% acrylic. Dry clean only

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Awake Octopus Tendrils High-Rise Full-Length Draped Skirt Awake Octopus Tendrils High-Rise Full-Length Draped Skirt

A.W.A.K.E. "Octopus Tendrils" crepe skirt with draped 3D panels. Sits at natural waist. A-line silhouette. Full-length. Hidden back zip. Polyester/silk/polyurethane. Made in UK. Model's measurements: Height 5'10"/177cm, bust 31"/79cm, waist 24"/61cm, hips 34"/86cm, dress size US 0/2.

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Awake Wrap-effect checked cotton shirt Awake Wrap-effect checked cotton shirt

Contemporary takes on classic checked shirts are a key part of A.W.A.K.E.'s SS17 collection. This cotton-poplin style is decorated with a navy and poppy-red motif, and finished with an asymmetric wrap-effect silhouette and self-tie side fastenings. Play up the modern proportions with wide-leg trousers.

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Awake Ruched Buttoned Trench Coat in Black Awake Ruched Buttoned Trench Coat in Black

Pure wool in a felted weave Oversized, structured collar Raglan sleeves Buttoned cuffs Double-breasted Ruched button fastening Buckled waist belt Two front pockets Luxurious fabrication Made in United Kingdom 90% wool, 10% nylon. Lining: 100% cotton. Dry clean only

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Awake Blouse Awake Blouse

lace, no appliqués, basic solid colour, turtleneck, long sleeves, buttoned cuffs, rear closure, zip closure, no pockets

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Awake Octopus Geisha Striped Poplin Top Awake Octopus Geisha Striped Poplin Top

A.W.A.K.E "Octopus Geisha" striped poplin top. Mock neckline. Crossover front. Oversized sleeves. Slim silhouette. Cotton. Made in UK. Model's measurements: Height 5'10"/177cm, bust 33"/84cm, waist 25.6"/65.2cm, hips 35.8"/91cm, dress size US 2-4/FR 34-36.

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Awake Asymmetric Layered Vest Top in Black Awake Asymmetric Layered Vest Top in Black

Viscose and wool blend in a fine weave Layered construction V-neck Sleeveless design Two button fastening Two rear ties Luxurious fabrication Made in United Kingdom 73% viscose, 24% virgin wool, 3% elastane. Dry clean only

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Awake checked ruched blouse Awake checked ruched blouse

Navy wool-blend checked ruched blouse from A.W.A.K.E. featuring a v-neck, short sleeves, ruched details, a belted waist, a check print and an asymmetric hem. This item is true to fit. Size: S. Color: Blue. Gender: Female. Material: Acrylic/Nylon/Polyester/Wool.

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Awake rose applique blouse Awake rose applique blouse

White cotton rose applique blouse from A.W.A.K.E.. Size: 34. Gender: Female. Material: Cotton/Polyester/Polyurethane.

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Awake High-rise wide-leg corduroy trousers Awake High-rise wide-leg corduroy trousers

A.W.A.K.E.'s rust-brown corduroy trousers are cut to Pre-AW17's key high-rise, wide-leg silhouette and have a cool borrowed-from-the-boys feel. Crafted in the UK, they're tailored with a slim-fitting waistband and flare into long wide legs. Contrast them with the label's white gathered top for a fresh new-season look.

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Awake Bubblegum Princess Puffer Coat Awake Bubblegum Princess Puffer Coat

Combining the colour of the season with the must-have silhouette, this puffer coat from AWAKE is designed for a cosy oversized fit. Presented in pretty baby pink, its hooded, water-resistant finish is sure to protect you against the elements. Wear over everything from jeans to tailoring for a final pop of colour. Model is 178cm5'10”, a UK 8 and wears a S Colour: Pink Hooded Oversized fit Popper fastening 100% polyurethane Machine wash

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Awake Jellystar checked fluted-hem top Awake Jellystar checked fluted-hem top

Part of the Resort 2017 collection, A.W.A.K.E.'s navy Jellystar top is crafted in the UK from mid-weight cotton-blend that holds the shape of the feminine fluted hem perfectly. It's decorated with a brown and white checked motif and a faux-leather star-staped brooch – detach it to suit your look. Wear it as the designer intended with the coordinating trousers.

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