Area Fashion for Women

Don't take New York native label, Area, at face value. Creative duo Piotrek Panszczyk and Beckett Fogg certainly don't as they consider a 360 degree aesthetic with the construction of the Berry top. Lifting denim up and away from a below the belt jeans silhouette, this halterneck style buttons from the front and ties with spindle thin straps over the shoulders, revealing an entirely open back to showcase a daring tattoo - should you have one, of course.Area denim topSelf tie straps at backHalterneck, sleeveless, darts at front, textured, button placket detail at front, contrast stitching, open back100% polyesterHand washTrue to sizeSize small: Length 17"Model is 5ft 10” and wears a size smallMade in NYC

This moda dress features a sheath silhouette and a draped shape. Asymmetrical hem Single draped short sleeve Side zip Composition: 100% silk Color: purple Unlined Made in the USA

Manipulating fabrics to work in new ways is Area's calling card. In keeping with this ethos, the brand visits the reworked denim trend via the Birch top. Transforming the workwear material to more sensual realms, it's structured with frayed trim that traces an underwear inspired bodice. Providing an unorthodox way to double up on blue wash styles, it's effortlessly offset with inky skinny jeans.Area denim topExposed zip fastening at backRound neck, sleeveless, structured bust, faded wash, frayed trims, notched hem100% cottonDry cleanTrue to sizeSize small: Length 21"Model is 5ft 10” and wears a size smallMade in NYC

A - two major players from the decade of minimalism. Embrace retro vibes and top over a semi sheer blouse - platform heels aren't necessary, but a wise move. Area silk satin dressConcealed zip fastening at backV neck, sleeveless, structured bust, raw edges, flared hemline100% silkDry cleanTrue to sizeSize small: Length 41"Model is 5ft 10” and wears a size smallMade in NYC

A - still, some fraying nods to its hardworking roots. Area denim dressConcealed zip fastening at backRound neck, sleeveless, structured bust, contrast stitching, raw edges, flared hemline100% cottonDry cleanTrue to sizeSize small: Length 41"Model is 5ft 10” and wears a size smallMade in L.A

This moda bra top features an asymmetrical design and a halter style. Cropped hem Multple wrap straps Self-tie Composition: 100% cotton denim Color: denim Unlined Made in the USA

Over the past few seasons, there has been an exciting evolution within New York's fashion scene: Area. Specialising in innovative textile development, and specifically embossing, these high waisted Britney trousers are all the inspiration you need to wear sparkle in the daylight. Tailored from metallic jacquard, they're ultra sleek and skinny thanks to its minimalist lines and fitted with zipped cuffs to keep things that way.Area metallic jacquard trousersConcealed hook and eye and zip fastening at backHigh rise, skinny, elasticated waistband, metallic raised texture, concealed zip fastened cuffs44% cotton, 31% nylon, 21% polyester, 4% elastaneDry cleanTrue to sizeSize medium: Rise 11", inside leg 33", leg opening 8"Model is 5ft 10" and wears a size medium

Athleisure may be dominating the runways for this season and no doubt the next, but just be in the know that Piotrek Panszczyk and Beckett Fogg did it first at their New York native label, Area. Informed by club garb through the decades, the Bell sweatshirt gives a nod to the '90s tracksuit movement with its borrowed from the boys fit, crew collar and sporting stripe running the arms. The only styling cue to take is matching the drawstring trousers.Area jersey sweatshirtSlips onRound neck, long sleeves, crystal embellishment at sleeves, boyfriend fit, ribbed trims100% polyesterDry cleanTrue to sizeSize small: Length 25"Model is 5ft 10” and wears a size smallMade in NYC

These moda pants feature a low rise waist and a slim fit. Flared cuffs Cropped hem Concealed zip fly with button closure Composition: 100% cotton denim Color: denim Unlined Made in the USA

Referencing club glamour through the ages: 1930s flappers, 60s mods, Studio 54 and Area (originally a downtown New York club before duo Piotrek Panszczyk and Beckett Fogg appropriated the name), Area offers a refreshing take on eclectic event ready dressing. Offered in swathes of satin, this cowl neck dress cascades first at the shoulder before fluidly contouring the body in an asymmetric handkerchief fold; as light as if wearing nothing at all.Area silk satin dressConcealed zip fastening at sidesCowl neck, one short flared sleeve, hammered texture at sleeve, fitted, asymmetric hem100% silkDry cleanTrue to sizeSize 8: Length 45"Model is 5ft 10" and wears a size 8Made in NYC

New York based Area is a ready to wear label that specialises in innovative textile development and specifically embossing. This strapless Barb midi dress is formed from stretch lamé for a second skin fit and swirls with an intricate baroque inspired pattern. Metallic shine adds depth and dimension to the design, as deep splits at the hemline ensures your late night stride in spindle thin heels is always on point.Area metallic dressConcealed zip fastening at sidesStrapless, sleeveless, fitted, all over hand embossed floral pattern, split at side44% cotton, 31% nylon, 21% polyester, 4% elastaneDry cleanTrue to sizeSize small: Length 47"Model is 5ft 10” and wears a size smallMade in NYC

Area may prioritise a club glam aesthetic spanning decade inspiration from the '30s right through to present day, but it can also master something as wardrobe essential as denim with as much decadence. The crystal embellishment topping the Beau jeans prove the casual come cocktail sensibility. Shaped straight through the legs with a fit that's borrowed from the boys, deliberate distressing keeps this pair grounded. Area denim jeans Exposed button and concealed zip fastening at frontBoyfriend fit, high rise, straight, belt loops, five pockets, contrast stitching, branded hardware, distressed with crystal embellishment, v shaped yoke at back100% cottonHand washTrue to sizeSize 26: Rise 10", inside leg 29", leg opening 12"Model is 5ft 10” and wears a size 26Made in L.A

For AW17, Area's litmus test for trends came from close friends rather than the industry itself, and the result was that individuality reigns. Playing up to what it knows best, the brand manipulates the fabric of the Blake denim jacket, upgrading it from a classic trucker to a style with design DNA that's undeniable. Cut with spacious sleeves and a boxy fit that's topped by a collar and flap pockets, it's a cut above with its jagged distressed stripes.Area denim jacketExposed button fastening at frontCollar, long sleeves, buttoned cuffs, distressed pattern, two flap pockets at front, branded hardware100% cottonHand washTrue to sizeSize small: Length 23"Model is 5ft 10” and wears a size smallMade in NYC

Turquoise cotton blend fitted leggings from Area featuring a metallic sheen and a fitted silhouette. Size: M. Color: Blue. Gender: Female. Material: Cotton/Polyamide/Polyester/Spandex/Elastane.

Black silk tailored trousers from Area. Size: XXS. Gender: Female.

Black silk one shoulder flared top from Area featuring a one shoulder design, a flared style and an asymmetric hem. Size: 32. Gender: Female.

Black cotton textured leggings from Area. Size: L. Gender: Female. Material: Cotton/Polyamide/Polyester.

Purple silk draped one sleeve dress from Area. Size: M. Color: Pink/purple. Gender: Female.

Turquoise silk ruffle-front blouse from Area featuring a v-neck, long sleeves, slit cuffs, a straight hem and a ruffle trimming to the front. Size: 34. Color: Green. Gender: Female.

Black silk longline shirt from Area. Size: XS. Gender: Female.

Turquoise cotton blend fitted strapless dress from Area featuring a strapless design, a fitted silhouette, a side slit, a mid-length, a straight hem and a metallic sheen. Size: M. Color: Blue. Gender: Female. Material: Cotton/Polyamide/Polyester/Spandex/Elastane.

Black silk flared sleeves blouse from Area. Size: L. Gender: Female.

Lilac cotton metallic strapless dress from Area. Size: XS. Gender: Female. Material: Cotton/Polyamide/Polyester/Spandex/Elastane.

Purple silk wrap blouse from Area. Size: S. Color: Pink/purple. Gender: Female.

Black silk shortsleeved maxi shirt dress from Area. Size: S. Gender: Female.

Black silk flared trousers from Area. Size: S. Gender: Female.

Lilac cotton metallic textured leggings from Area. Size: XS. Gender: Female. Material: Cotton/Polyamide/Polyester/Spandex/Elastane.

White cotton ruffle-front blouse from Area featuring a v-neck, long sleeves, slit cuffs, a side lace up detail, a straight hem and ruffled details to the front. Size: 38. Gender: Female.

Silver toned silk zipped bomber jacket from Area. Size: L. Color: Grey. Gender: Female.

Blue cotton wrap blouse from Area. Size: XS. Gender: Female.