Alterna Ten Perfect Blend Masque (150ml) Alterna Ten Perfect Blend Masque (150ml)

Alterna Ten Perfect Blend Masque (150ml) combines African Cacao Extract, Hyaluronic Acid, Caviar Age-Control Complex, Photozyme Complex with Colour Hold, White Truffle Oil, Champagne Grape Seed Oil, Bulgarian Evening Primrose, Arabian Frankincense, Moroccan Quillaia Bark and Arnica Flower to create this high-performing mask that renews and repairs your hair. The concentrated treatment provides locks with instant moisture to hair that needs hydration. Perfect for all hair types, the masque helps you to transform your locks! -SA Directions for use: Apply to towel dried hair and massage throughout the hair Using a wide tooth comb, comb product through the ends of hair for even distribution and leave on for 3-5 minutes, then rinse well For more intense results, wrap hair using a warm, moist towel for 5-10 minutes before rinsing

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Alterna Caviar Anti-Aging Replenishing Moisture Shampoo/8.5 oz. Alterna Caviar Anti-Aging Replenishing Moisture Shampoo/8.5 oz.

CAVIAR Anti-Aging Replenishing Moisture Shampoo is a luxurious sulfate-free cleanser that restores moisture while protecting hair from color fade, daily stresses and future damage. 8.5 oz.

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Alterna Bamboo Smooth Anti-Frizz Shampoo (250ml) Alterna Bamboo Smooth Anti-Frizz Shampoo (250ml)

Alterna Bamboo Smooth Anti-Frizz Shampoo The bamboo smooth anti-frizz shampoo from Alterna is sulfate and sodium chloride free cleanser that improves the overall look and feel of your hair. Hair will be left smooth and healthy. Directions Of Use: Massage onto wet hair and rinse well. Repeat if necessary.

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Alterna Caviar Infinite Color Shampoo/8.5 fl. oz. Alterna Caviar Infinite Color Shampoo/8.5 fl. oz.

This gentle sulfate-free shampoo contains the Dual Capture Complex which provides powerful UV protection, minimizing color fade for lasting color vibrancy while replenishing lost moisture. 8.5 fl. Oz. Made in USA.

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Alterna Caviar Repair Rx Instant Recovery Conditioner/8.5 oz. Alterna Caviar Repair Rx Instant Recovery Conditioner/8.5 oz.

A restorative, paraben-free conditioner that transforms severely damaged hair, intensely nourishing and repairing each individual strand. A deeply reparative conditioner formulated with Strand-Building Proteins, which reconstruct each individual strand of hair from the inside out to rebuild, resurface and restore hair, leaving strands strong, healthy, smooth, shiny and fully restored. 8.5 oz.

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Alterna TEN Perfect Blend Conditioner/8.5 oz. Alterna TEN Perfect Blend Conditioner/8.5 oz.

A nourishing paraben-free conditioner. Transforms hair from ordinary to extraordinary with the perfect fusion of ten key elements, including Arabian Frankincense that helps smooth and strengthen the cuticle. Leaves strands shiny and silky for hair that looks and feels magnificent. Infused with the perfect blend of 10 of the worlds most efficacious natural ingredients: Arabian Frankincense, African Cacao Extract, Color Holdé Complex, Caviar Age-Controlé, Bulgarian Primrose, Moroccan Quill

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Alterna 2 Minute Root Touch - Light Brown Alterna 2 Minute Root Touch - Light Brown

Banish roots and grey hairs with Alterna 2 Minute Root Touch - Light Brown. Convenient and easy to use, this temporary colour will wash out in just one shampoo, and is free from ammonia, peroxide and syntheic colour. Giving complete coverage, the formula dries quickly and won't flake off throughout the day. Safe for colour treated hair, it's perfect for keeping on top of your roots between visits to the salon. Directions of Use: Turn the brush to the 'on' position Squeeze the tube to dispense the product Apply to clean, dry hair, concentrating on the roots Turn the brush to the 'off' position after using Allow the product to dry Style as desired Do not use hot tools after application Rinse brsuh under warm water

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Alterna Caviar Split Ends Mend/1.0 oz. Alterna Caviar Split Ends Mend/1.0 oz.

Split Ends Mend is a restorative treatment that reduces the appearance of primary split ends by 93.3%* after just one use. Applied to damp or dry hair, this reparative product mends and seals damaged ends while strengthening strands to prevent future breakage. Absorbs instantly to control frizz, leaving hair soft and smooth. Strand-Building Proteins: Fill in gaps and tears in the cuticle, resurfacing and fortifying strands to make hair stronger and smoother. Prevent future breakage and other dam

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Alterna Bamboo Abundant Volume Shampoo/17 oz. Alterna Bamboo Abundant Volume Shampoo/17 oz.

Bamboo Abundant Volume Shampoo combines strengthening pure Organic Bamboo Extract and stimulating, phyto-nutrient rich Organic Maca Root in a gentle sulfate & sodium chloride-free formula that cleanses and energizes hair with weightless moisture for a fresh full-bodied look. With Color Hold(R) technology for color retention. Because great hair should be sustainable. Gentle, daily-use volumizing shampoo. Infuses hair with weightless moisture and vital nutrients for healthy volume. Makes hair look

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Alterna Caviar Repairx Instant Recovery Conditioner 250ml Alterna Caviar Repairx Instant Recovery Conditioner 250ml

This Caviar Repairx Instant Recovery Conditioner from Alterna is an intense conditioner, infused with restorative properties to help repair and transform severely damaged hair. Highly nourishing, this repairing conditioner enriches each individual strand, giving your hair all over health. This ingenious instant recovery conditioner is formulated with strand-building proteins in order to restructure your hair strand by strand, helping to seal and fill breakage, gaps and tears. Your hair's softness, smoothness, texture and manageability will be improved, as well as be protected from future damage and breakage.

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Alterna Caviar Style Luxe Shape Creme Gel 147ml Alterna Caviar Style Luxe Shape Creme Gel 147ml

Transform hair with the Caviar Style Luxe Shape Crème Gel from Alterna. Lightweight and non-greasy, the premium hair gel enhances shine and allows you to shape and mould locks with a medium hold and buildable definition. Providing thermal heat protection, it’s ideal for using before styling and setting looks in place without leaving a stiff or crunchy texture. Free from parabens and synthetic colorings.

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Alterna Caviar Repair Re-Texturizing Protein Cream Alterna Caviar Repair Re-Texturizing Protein Cream

This Caviar Repairx Re-Texturising Protein Cream from Alterna is an intense leave-in treatment, infused with restorative properties to help repair and transform coarse, porous, severely damaged hair. Highly nourishing, this repairing protein cream enriches each individual strand, giving your hair all over health. This ingenious re-texturising protein cream is formulated with strand-building proteins in order to restructure your hair strand by strand, helping to seal and fill breakage, gaps and tears in coarse hair. Your hair's softness, smoothness, texture and manageability will be completely transformed, as well as be protected from future damage and breakage.

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Alterna Caviar Repairx Multi-Vitamin Heat Protection Spray (125ml) Alterna Caviar Repairx Multi-Vitamin Heat Protection Spray (125ml)

Nourish and condition hair with the Alterna Caviar Repairx Multi-Vitamin Heat Protection Spray. With a vitamin-rich formula, the non-greasy spray delivers antioxidant protection to shield against environmental aggressors, whilst biotin restores strength and enhances shine without added weight. Infusing the hair with caviar extract, the spray boosts elasticity and deeply moisturises strands from root to tip to repair weak, distressed locks that are prone to breakage. Protects from heat styling tools and hydrates hair that is exposed to temperatures of up to 230°C so you can experience sleek, smooth and healthy-looking locks with improved manageability. E.N.

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Alterna Caviar Repair Rx Instant Recovery Shampoo/8.5 oz. Alterna Caviar Repair Rx Instant Recovery Shampoo/8.5 oz.

A restorative, sulfate-free shampoo that transforms severely damaged hair, intensely nourishing and repairing each individual strand. A deeply reparative shampoo formulated with Strand-Building Proteins, which reconstruct each individual strand of hair from the inside out to rebuild, resurface and restore hair, leaving strands strong, healthy, smooth, shiny and fully restored. 8.5 oz.

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Alterna Caviar Anti-Aging Bodybuilding Volume Shampoo/8.5 oz. Alterna Caviar Anti-Aging Bodybuilding Volume Shampoo/8.5 oz.

A daily sulfate free volumizing cleanser that provides essential amino acids to help thicken your hair's structure and retain weightless moisture while protecting color and improving the overall appearance of fine, brittle hair. 8.5 oz.

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Alterna BAMBOO Volume 48 Hour Sustainable Volume Spray/4.2 oz. Alterna BAMBOO Volume 48 Hour Sustainable Volume Spray/4.2 oz.

A lightweight, highly effective spray that is clinically proven to increase volume by 105% Provides full-bodied volume that lasts 48 hours. Good for you Beauty: All products contain certified organic ingredients grown responsibly and ethically traded, free of sulfates, sodium chloride, parabens, gluten, TEA, DEA and phthalates. Their production and sale aids in supporting the development of local communities while remaining environmentally friendly. 4.2 oz.

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Alterna TEN Perfect Blend Shampoo/8.5 oz. Alterna TEN Perfect Blend Shampoo/8.5 oz.

A nourishing sulfate-free cleanser. Transforms hair from ordinary to extraordinary with the perfect fusion of ten key elements, including Moroccan Quillaia to cleanse without stripping color or moisture. Leaves strands shiny and silky for hair that looks and feels magnificent. Infused with the perfect blend of 10 of the worlds most efficacious natural ingredients: Arabian Frankincense, African Cacao Extract, Color Holdé Complex, Caviar Age-Controlé, Bulgarian Primrose, Moroccan Quillaja,

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Alterna Bamboo Smooth Anti-Frizz Conditioner (250ml) Alterna Bamboo Smooth Anti-Frizz Conditioner (250ml)

Alterna Bamboo Smooth Anti-Frizz Conditioner The bamboo smooth anti-frizz conditioner from Alterna is a nutrient rich, ultra moisturising paraben and sodium chloride free conditioner. This conditioner will fortify follicles and infuse each strand with intense hydration to tame split ends and banish frizz for sleek, shiny hair that looks and feels healthier. Directions Of Use: Apply to wet hair after shampooing. Rinse thoroughly.

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Alterna Bamboo Luminous Shine Shampoo 250ml Alterna Bamboo Luminous Shine Shampoo 250ml

Alterna Bamboo Luminous Shine Shampoo The bamboo luminous shine shampoo from Alterna has a sulfate and sodium chloride-free formula that cleanses and moisturises hair, restoring strength and healthy radiance. Directions Of Use: Massage into wet hair. Rinse thoroughly.

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Alterna BAMBOO Smooth Anti-Frizz Duo Alterna BAMBOO Smooth Anti-Frizz Duo

Cultivate stronger, smoother healthier hair. Deep penetrating Organic Kendi Oil works to repair and smooth hair's lipid layer. Also formulated with Organic Bamboo Extract for a strengthening foundation. Duo Includes: BAMBOO Smooth Anti-Frizz Shampoo, 8.5 oz Combines strengthening pure Organic Bamboo Extract and smoothing Organic Kendi Oil combine to achieve the ideal level of moisture needed to lay the foundation for healthier hair. Freshly cleansed, hair is left stronger & silky smooth with a frizz-free texture. BAMBOO Smooth Anti-Frizz Conditioner, 8.5 oz Combines strengthening pure Organic Bamboo Extract with smoothing Organic Kendi Oil to banish frizz and tame split ends. This deeply penetrating conditioner visibly transforms unruly hair leaving it strong, sleek, frizz-free & manageable.

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Alterna Caviar CC Extra Hold Leave-In Hair Protector (74ml) Alterna Caviar CC Extra Hold Leave-In Hair Protector (74ml)

Polish, protect and perfect hair with the Alterna Caviar CC Extra Hold Leave-In Hair Protector; a miracle, multi-tasking treatment that delivers ten benefits in one. Enriched with the proprietary Caviar Complex, the correction cream for hair replenishes moisture levels, enhances strength and improves manageability to limit breakage and maximise shine. Delivering UV protection, heat protection and long lasting, extra-strong hold, it is the perfect styling product to leave locks looking sleek, soft, smooth and refined.

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Alterna Bamboo Smooth Anti-Humidity Hairspray 213g Alterna Bamboo Smooth Anti-Humidity Hairspray 213g

Alterna Bamboo Smooth Anti-Humidity Hairspray The bamboo smooth anti-humidity hairspray from Alterna is a humidity-resistant spray that acts as a barrier against humid conditions, locking out frizz whilst locking in style. Directions Of Use: Style hair as desired. Hold can 6 - 12 inches away from hair & spray liberally.

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Alterna Caviar Anti-Aging Perfect Iron Spray/4.1 oz. Alterna Caviar Anti-Aging Perfect Iron Spray/4.1 oz.

An iron spray that protects hair from hot tools up to 450° F/232° C. The ultimate protection against hot tools, Caviar Perfect Iron Spray protects each strand up to 450° F/232° C. This heat-activated spray locks in moisture, sealing and smoothing the hair cuticle to eliminate frizz and split ends, and locks out humidity, preventing style reversion for sleek or curly locks that last. ThermoSeal Technology: Dual-action, heat-activated technology locks in moisture and locks out humi

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Alterna Caviar Anti-Aging Replenishing Moisture Milk/5.1 oz. Alterna Caviar Anti-Aging Replenishing Moisture Milk/5.1 oz.

Caviar Anti-Aging Replenishing Moisture Milk is a leave-in conditioner that absorbs instantly, deeply hydrating dry, brittle, aging hair. It envelops strands, drenching hair in nourishing, weightless moisture for age-defying softness and shine. Paraben-free, sulfate-free, phthalate-free, and synthetic color-free. 5.1 oz. Made in USA.

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Alterna Bamboo Style Cleanse Extend Translucent Dry Shampoo (35g) Alterna Bamboo Style Cleanse Extend Translucent Dry Shampoo (35g)

Refresh your hair between washes with Alterna Bamboo Style Cleanse Extend Translucent Dry Shampoo (40ml). Virtually translucent, it absorbs excess oil at your roots to extrend the life of your blow dry, without leaving a tell-tale powdery residue. A great multi-tasker, it's also fantastic for adding volume to freshly-washed locks, meaning it doubles up as a styling product. Your hair will be left clean, fresh-smelling and full of body and vitality. - L.M. Directions of Use: Spray onto dry hair, focusing on the roots Massage in with your fingers Brush through

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Alterna Bamboo Volume Trio Alterna Bamboo Volume Trio

Add long lasting volume to flat, lack lustre hair with the Bamboo Volume Trio by Alterna. Containing a unique and effective volume spray which gives a long lasting shine and body, and a shampoo and conditioner duo which work in harmony to cleanse, nourish and volumise, this set is a must have for hair in need of a boost! K.D. This set contains the following products: Alterna Bamboo Abundant Volume Shampoo 250mlMade using eco-certified ingredients this breakthrough shampoo has been formulated to boost hair with notable volume, thickness and fullness. Formulated with strengthening organic bamboo this Alterna Bamboo Abundant Volume Shampoo will leave you with unprecedented volume that lasts all day. Alterna Bamboo Abundant Volume Conditioner 250mlThe Alterna Bamboo Abundant Volume Conditioner has a weightless and perfectly moisturising formula that cares for your hair whilst boosting your style with luscious volume. Formulated with strengthening organic bamboo, this not only moisturises the hair but gives your style long lasting volume. Alterna Bamboo 48 Hour Sustainable Volume Spray 125mlHave noticeably more voluminous hair that boasts a healthy, glossy shine for up to forty eight hours! This ingenious sustainable volume spray works on even the thinnest and finest of hair, and is clinically proven to amplify your hair, every time.

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Alterna Bamboo UV+ Vibrant Colour Shampoo 250ml Alterna Bamboo UV+ Vibrant Colour Shampoo 250ml

Alterna Bamboo UV+ Vibrant Colour Shampoo The bamboo UV+ vibrant colour shampoo from Alterna is a gentle sulfate and sodium chloride free cleanser that nourishes hair whilst maintaining healthy, vibrant colour. Directions Of Use: Massage throughout wet hair and scalp. Rinse thoroughly. Follow with Bamboo UV+ Color Protection Vibrant Color Conditioner for optimal results.

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Alterna TEN Perfect Blend Masque/5.1 oz. Alterna TEN Perfect Blend Masque/5.1 oz.

A deeply nourishing paraben-free treatment masque that transforms hair from ordinary to extraordinary with the perfect fusion of ten key elements, including Arabian Frankincense to help smooth and strengthen the cuticle. Leaves strands shiny and silky for hair that looks and feels magnificent. Infused with the perfect blend of 10 of the worlds most efficacious natural ingredients: Arabian Frankincense, African Cacao Extract, Color Holdé Complex, Caviar Age-Controlé, Bulgarian Primrose, M

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Alterna Bamboo Volume Trio Alterna Bamboo Volume Trio

Add long lasting volume to flat, lack lustre hair with the Bamboo Volume Trio by Alterna. Containing a unique and effective volume spray which gives a long lasting shine and body, and a shampoo and conditioner duo which work in harmony to cleanse, nourish and volumise, this set is a must have for hair in need of a boost! K.D. This set contains the following products: Alterna Bamboo Abundant Volume Shampoo 250mlMade using eco-certified ingredients this breakthrough shampoo has been formulated to boost hair with notable volume, thickness and fullness. Formulated with strengthening organic bamboo this Alterna Bamboo Abundant Volume Shampoo will leave you with unprecedented volume that lasts all day. Alterna Bamboo Abundant Volume Conditioner 250mlThe Alterna Bamboo Abundant Volume Conditioner has a weightless and perfectly moisturising formula that cares for your hair whilst boosting your style with luscious volume. Formulated with strengthening organic bamboo, this not only moisturises the hair but gives your style long lasting volume. Alterna Bamboo 48 Hour Sustainable Volume Spray 125mlHave noticeably more voluminous hair that boasts a healthy, glossy shine for up to forty eight hours! This ingenious sustainable volume spray works on even the thinnest and finest of hair, and is clinically proven to amplify your hair, every time.

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Alterna Caviar Anti-Aging Replenishing Moisture Conditioner/8.5 oz. Alterna Caviar Anti-Aging Replenishing Moisture Conditioner/8.5 oz.

CAVIAR Anti-Aging Replenishing Moisture Conditioner is a luxurious paraben-free conditioner that restores moisture while protecting hair from color fade, daily stresses and future damage. 8.5 oz.

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Alterna Caviar Moisture Intense Oil Crème Deep Conditioner/7 oz. Alterna Caviar Moisture Intense Oil Crème Deep Conditioner/7 oz.

An intense deep conditioner that penetrates and hydrates even the driest hair types to transform coarse hair into soft and smooth strands. It provides the level of conditioning of a masque, but can be used with every wash like a standard conditioner. Paraben and sulfate free. Not tested on animals. 7 oz. Made in USA.

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Alterna Bamboo Volume Trio Alterna Bamboo Volume Trio

Add long lasting volume to flat, lack lustre hair with the Bamboo Volume Trio by Alterna. Containing a unique and effective volume spray which gives a long lasting shine and body, and a shampoo and conditioner duo which work in harmony to cleanse, nourish and volumise, this set is a must have for hair in need of a boost! K.D. This set contains the following products: Alterna Bamboo Abundant Volume Shampoo 250mlMade using eco-certified ingredients this breakthrough shampoo has been formulated to boost hair with notable volume, thickness and fullness. Formulated with strengthening organic bamboo this Alterna Bamboo Abundant Volume Shampoo will leave you with unprecedented volume that lasts all day. Alterna Bamboo Abundant Volume Conditioner 250mlThe Alterna Bamboo Abundant Volume Conditioner has a weightless and perfectly moisturising formula that cares for your hair whilst boosting your style with luscious volume. Formulated with strengthening organic bamboo, this not only moisturises the hair but gives your style long lasting volume. Alterna Bamboo 48 Hour Sustainable Volume Spray 125mlHave noticeably more voluminous hair that boasts a healthy, glossy shine for up to forty eight hours! This ingenious sustainable volume spray works on even the thinnest and finest of hair, and is clinically proven to amplify your hair, every time.

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Alterna Caviar Infinite Color Vibrancy Serum/1.7 oz. Alterna Caviar Infinite Color Vibrancy Serum/1.7 oz.

This powerful hair serum provides color rejuvenation, UV protection and shine. Use as a leave-in treatment to replenish moisture and boost radiance, or mix with any Alterna conditioner to transform it into a color recharging hair mask. 1.7 fl. oz. Made in USA.

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Alterna Caviar Anti-ageing Overnight Hair Rescue (100ml) Alterna Caviar Anti-ageing Overnight Hair Rescue (100ml)

Alterna Caviar Anti-Aging Overnight Hair Rescue The caviar anti-ageing overnight hair rescue from Alterna instantly penetrates deeply to repair and revitalise dry, damaged hair whilst you sleep. Directions Of Use: Apply to dry hair before bedtime. Dispense a quarter-size amount into palms, rub hands together and distribute evenly. Concentrate on dry damaged ends. Leave on overnight and wash out in the morning. For best results use 2-3 times a week.

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Alterna Caviar Repairx Split Ends Mend (30ml) Alterna Caviar Repairx Split Ends Mend (30ml)

Banish split ends with the Alterna Caviar Repairx Split Ends Mend, a unique dual action formula designed to repair and nourish hair. Proven to reduce split ends by up to 93.3%, this fast absorbing product contains caviar extract and vitamin C to restore a youthful shine, whilst unique strand-building proteins fill in gaps and seal the cuticles of hair for a noticeable reparative effect. Added botanical extracts provide lavish moisture, leaving your locks supple and soft with a new lease of life! K.D. Directions for use: Apply to towel-dried hair, focusing on the ends. Blow dry & style as usual. Can also be used on dry hair to smooth and finish ends after styling.

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Alterna Caviar Repair Rx Re-Texturizing Protein Cream/5.1 oz. Alterna Caviar Repair Rx Re-Texturizing Protein Cream/5.1 oz.

A deeply restorative leave-in treatment for coarse, porous, severely damaged hair. Formulated with Strand-Building Proteins to help restructure strands, filling in gaps and tears in the cuticle and strengthening the hair to protect from breakage and future damage. Transforms previously coarse hair, significantly improving smoothness, texture and manageability. 5.1 oz.

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Alterna Caviar Replenishing Moisture Milk Alterna Caviar Replenishing Moisture Milk

A leave-in conditioning spray designed to transform weak, brittle hair into strong, hydrated and healthy looking locks. Alterna Caviar Replenishing Moisture Milk is a nourishing, anti-ageing formula containing caviar extract and vitamin C, and a blend of botanicals, leaving you with smooth, silky hair that is full of moisture. E.N. Directions for use: Spray onto clean, damp hair, and style as desired.

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Alterna 2 Minute Root Touch - Black Alterna 2 Minute Root Touch - Black

Alterna 2 Minute Root Touch - Black is the perfect way to keep on top of roots and grey hairs in between visits to the salon. The fast-drying and flake-free formula gives complete coverage, and washes out in just one shampoo. Free from ammonia, peroxide and syntheic colour, it safe for coloured hair. Directions of Use: Turn the brush to the 'on' position Squeeze the tube to dispense the product Apply to clean, dry hair, concentrating on the roots Turn the brush to the 'off' position after using Allow the product to dry Style as desired Do not use hot tools after application Rinse brsuh under warm water

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Alterna BAMBOO Volume Beauty-On-the-Go Kit Alterna BAMBOO Volume Beauty-On-the-Go Kit

Wherever your travels take you the BAMBOO Volume On-The-Go Kit contains everything you need to cultivate strong, thick, voluminous hair. The Bamboo Volume 4 piece On-The-Go Kit contains Bamboo Volume Abundant Volume Shampoo, Abundant Volume Conditioner, 48-Hour Sustainable Volume Spray and Uplifting Root Blast. Made with strengthening, eco-certified bamboo and energizing Maca Root, this portable 4-piece set makes hair look and feel healthy with incredible fullness, thickness and lift. Cultivate

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Alterna Bamboo Weightless Whipped Mousse 150ml Alterna Bamboo Weightless Whipped Mousse 150ml

The Alterna Bamboo Weightless Whipped Mousse is a feather-light mousse that builds thickness and lift into your hair. Plus, its caring formula also protects colour treated hair. Made using eco-certified ingredients, this breakthrough collection has been formulated to boost hair with notable volume, thickness and fullness. Formulated with strengthening organic bamboo, this Alterna Bamboo Weightless Whipped Mousse is a quick fix volumising saviour. Directions of use: Dispense an egg sized amount into palm of hand and distribute evenly. Focus on the roots for maximum lift.

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