Urban Decay Eye Makeup

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Urban Decay Eyeshadow Palette, Naked 2
Urban Decay Eyeshadow Palette, Naked 2

You demanded MORE NAKED! - and Naked 2 delivers. From luminous shades with shimmer and sparkle to our smoothest mattes imaginable, Naked 2 is packed with 12 never-boring taupe-hued neutrals (including a gorgeous grayish brown, a glittery copper and Urban Decay's lewdest, blackest black). Expand your Naked range to create even more sultry neutral looks, smoky dramatic looks and everything in between. The case has an art-school inspired look with hinged lid-taupe metal with embossed chocolate brown artwork. It's smooth, modern and cool to the touch-a real tactile experience. 248g The Naked palette is one of the most iconic make-up must haves of all time. It's the most effortlessly easy to use eyeshadow selection with all your go to shades that suit all skin tones and some pretty special glitter infused shades to vamp up your everyday look. The original Naked palette is a selection of warm tone golds and bronzes. The Naked 2 palette is cool tones with beautiful silver browns and a extreme matte black. The Naked 3 palette is neutral rose golds and coppers inspired by hazy California sunsets. Then we have Naked Smoky with a variety of gunmetals , mattes and even a dark purple to achieve whatever type of smokey your feeling that day. Danielle Roberts, Urban Decay Makeup Artist. Naked 2 The Look: This is a party perfect naked look with a touch of sparkle. Foxy , Tease , Verve , Busted and Black Out. Perversion Felt Tip Liner. Heavy Metal Liner, Glam Rock. After Dark Vice Lipstick. Step one is priming the eyes with original primer potion and applying Foxy shadow as a base. Then applying Tease in the crease and buffing towards the brow. Then the lid is swept with Verve with the Heavy Metal Glitter, Glam Rock on top. The smokey eye is then blown out with layers of Busted and Black Out. Then using Perversion felt tip liner create a cat eye. Team this naked look with After Dark Vice Lipstick.

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Urban Decay Eyeshadow Primer Potion, 10ml, Sin
Urban Decay Eyeshadow Primer Potion, 10ml, Sin

For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant colour. Smoother application. 10ml

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Urban Decay Eyeshadow Primer Potion Anti-Age, 10ml
Urban Decay Eyeshadow Primer Potion Anti-Age, 10ml

Urban Decay found a way to make its legendary Anti-Aging Eyeshadow Primer Potion even better. With revamped packaging that includes an applicator, Eyeshadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-aging benefits, all-day, no crease shadow, more vibrant color and smoother application. This revolutionary formula features space-age polymer technology that fills in imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it. The benefits don't stop there. Urban Decay's anti-aging formula improves the appearance of the signs of aging. The formula reduces the appearance of wrinkles and improves the look of tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired looking eyes and minimizes the appearance of imperfections. In a consumer use test: 100% of participants saw an improvement in the appearance of fine lines. 100% saw brighter looking skin. 97% saw an improvement in radiance and clarity. The shade is similar to Urban Decay's Original Eyeshadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the look of skin. Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. 10ml

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Urban Decay 24/7 Glide-On Eye Pencil
Urban Decay 24/7 Glide-On Eye Pencil

Creamy, long-lasting, award-winning and waterproof, 24/7 Glide-On Eye Pencil is our best eye pencil ever, ever, ever! Urban Decay's velvety-soft 24/7 formula stays creamy for blending (about 30 seconds), then dries down to a long-lasting finish that will not budge. Line eyes with a hint of colour or go for the full artistic, multihued effect with the wide selection of lush tropical hues, deep metallics and unusually vibrant neutrals. Incredible with Urban Decay Eyeshadow! Tip: When your 24/7 Eye Pencils start to get blunt, use the small barrel of Urban Decay's Grindhouse Double Barrel Sharpener to grind them back to a perfect point. 10g

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Urban Decay Ultimate Ozone Multi-Purpose Primer Pencil, 2.8g
Urban Decay Ultimate Ozone Multi-Purpose Primer Pencil, 2.8g

Dull skin, fine lines and disappearing foundation? Try this primer from Urban Decay under foundation (or alone!) for beautifully moisturised skin that looks brighter and feels tighter. Your skin will look more youthful, feel firmer, and your foundation will apply smoothly, evenly, and last longer. This formula is ideal for complexions that need added moisture and mature skin (but it gives every skin type a healthy looking glow). Application tips: Apply before your makeup routine for longer-lasting foundation. Can also be used throughout the day as an under-eye pick-me-up to brighten the look of skin and refresh. For a cooling treat, try keeping it in the refrigerator to refresh the look of skin under your eyes. The ultra-sleek and convenient tube features a precise needle-nose tip so you can squeeze out the exact amount of primer you need every time.

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Urban Decay 24/7 Waterline Eye Pencil
Urban Decay 24/7 Waterline Eye Pencil

Want a liner that's legit to use anywhere? We specifically developed 24/7 Waterline Eye Pencil for use on the inner rim in the waterline. Our creamy, demi-matte pencil lays down waterproof color that lasts all day — in a range of never-before-seen shades. Even creamier than our original bestselling 24/7 Glide-On Eye Pencil, 24/7 Waterline Eye Pencil glides on easily and goes anywhere you want to put it. And after the colour sets, it won't budge. Perfectly line your waterline in classic black or opt for a colorful shade (like navy or green) for a look that really stands out. Our 24/7 formula doesn't contain any mineral oil, paraffin or preservatives. So you can easily tell your 24/7 pencils apart, we gave 24/7 Waterline Eye Pencil a shade-matched ombré gradient that fades to black, with a matte black cap and end. 10g

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Urban Decay Naked Ultimate Basics matte eyeshadow palette
Urban Decay Naked Ultimate Basics matte eyeshadow palette

Although known for its bold colour palettes, Urban Decay knows that nude and neutral shades will always be a key part of every woman’s makeup collection. The Naked Ultimate Basics matte eyeshadow palette features a true range of neutral mattes, from cool to warm, ensuring all your nude colour needs are covered. Each shade features the brand’s Pigment infusion system ensuring staying power, blendability, velvety texture, and rich colour.Urban Decay Naked Ultimate Basics matte eyeshadow palette12 neutral matte shadesIncludes blending and smudging brush

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Urban Decay Meltdown Makeup Remover Lip Oil Stick
Urban Decay Meltdown Makeup Remover Lip Oil Stick

You can't get enough of Urban Decay's long-lasting lip products, but how the hell do you take them off?! With Meltdown Makeup Remover Lip Oil Stick. Formulated to easily remove the most stubborn waterproof makeup, it's as powerful as it is gentle. Formulated to easily remove even the most stubborn waterproof makeup (yes, even Vice Liquid Lipstick and 24/7 Glide-On Lip Pencil!), this lip oil stick is as powerful as it is gentle. Nonirritating, nourishing ingredients leave lips clean, refreshed and without a trace of makeup. Meltdown hydrates, yet never leaves a greasy residue. 1.78g

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Urban Decay Eyeshadow Palette, Naked Basics
Urban Decay Eyeshadow Palette, Naked Basics

Urban Decay loaded this versatile MATTE palette with six stripped-down, Nakedly neutral shadows every woman needs in her beauty arsenal. It has everything you need for the perfect Naked neutral matte eye - including four exclusive shades. Every shade in Naked Basics goes on with a smooth, luxe finish (never chalky or powdery). There's even one demi-matte shade, Venus, which has the tiniest touch of satin; perfect for highlighting and adding dimension. While this palette is small, Urban Decay loaded it with full-size shadow pans, just like their other Naked palettes. Every shade features their Pigment Infusion System, a vehicle for colour that holds tightly to pigment. The proprietary blend of ingredients allows colour to weave itself through the eyeshadow formula. What does all that mean? Insane colour payout. Colour that stays on your lids. And a velvety, suede-like smoothness and blendability. It all comes in a sleek compact (embossed with a pretty, metallic “NAKED” on the front) that has a slight sheen and a suede-like feel that practically begs to be touched. (Hello...how gorgeous will THAT look coming out of your bag?!) Best of all, the slim design is perfect for travel, so you'll never have to be without these must-have shades. Tip: Use these shadows to contour, line and highlight to create the right amount of definition for any occasion. Or for the days when you're craving more colour, pair them with your fiercest, boldest shadows. 87g

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Urban Decay Urban Lash False Eyelashes
Urban Decay Urban Lash False Eyelashes

When you want to take your makeup to the next level, nothing does the trick like false lashes. Introducing Urban Lash - the perfect way to finish off any look. Our exclusive lineup includes two styles of cluster lashes and 10 styles of full-track lashes. Tip: Count to ten after you apply the adhesive for just the right amount of tackiness. Then apply the lash to your eye. Lash glue included.

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Urban Decay Brow Box, Brunette Betty
Urban Decay Brow Box, Brunette Betty

Maintaining your brows shouldn't involve a small army of products and a sizeable amount of real estate in your bag. That's why Urban Decay created Brow Box, an all-in-one, ultra-compact kit that contains ALL the essentials for amazing brows. Each set includes two shades of silky brow powder, perfecting/setting wax, high-quality metal mini tweezers that remove the tiniest hairs, a mini angled brow brush, a mini spoolie, and two mirrors (one of them magnifies so you won't miss a single stray!). Brow Box is extremely versatile! Blend both shades of brow powder together to create your perfect shade (for natural-looking results you could never achieve with a standard eyebrow pencil); then use the wax to create a precise shape and keep hairs in place. You can also use the wax before the powder to help shape brows and expose spots where colour is needed. Don't be fooled by its small size; Brow Box is deluxe. The ultra-fine, silky powders create defined, natural-looking brows, and the soft, pliable perfecting/setting wax (infused with nourishing aloe, beeswax and coconut) provides the ideal amount of grip without being sticky. Need to touch up in public? Not to worry. With Brow Box, you'll look as good while applying as your brows will afterwards. Sturdy and soft to the touch, this double-layer compact has a custom cover in a mesmerising black geometric design with metallised lavender cutouts. The top tier holds the powders and wax, and the bottom tier holds all the tools. Shades: Warm dark brown + warm light brown. 2 x 1.4g. Wax 1.6g.

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Urban Decay Brow Box, Brown Sugar
Urban Decay Brow Box, Brown Sugar

Maintaining your brows shouldn't involve a small army of products and a sizeable amount of real estate in your bag. That's why Urban Decay created Brow Box, an all-in-one, ultra-compact kit that contains ALL the essentials for amazing brows. Each set includes two shades of silky brow powder, perfecting/setting wax, high-quality metal mini tweezers that remove the tiniest hairs, a mini angled brow brush, a mini spoolie, and two mirrors (one of them magnifies so you won't miss a single stray!). Brow Box is extremely versatile! Blend both shades of brow powder together to create your perfect shade (for natural-looking results you could never achieve with a standard eyebrow pencil); then use the wax to create a precise shape and keep hairs in place. You can also use the wax before the powder to help shape brows and expose spots where colour is needed. Don't be fooled by its small size; Brow Box is deluxe. The ultra-fine, silky powders create defined, natural-looking brows, and the soft, pliable perfecting/setting wax (infused with nourishing aloe, beeswax and coconut) provides the ideal amount of grip without being sticky. Need to touch up in public? Not to worry. With Brow Box, you'll look as good while applying as your brows will afterwards. Sturdy and soft to the touch, this double-layer compact has a custom cover in a mesmerising black geometric design with metallised lavender cutouts. The top tier holds the powders and wax, and the bottom tier holds all the tools. Shades: Dark brown and light brown. 2 x 1.4g. Wax 1.6g.

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Urban Decay Heavy Metal Glitter Liner
Urban Decay Heavy Metal Glitter Liner

All the glitz of glam rock (without the spandex or bad hair). Urban Decay's water-based, buildable liner contains super-fine glitter in a clear base that dries down quickly and really stays put. Wear Heavy Metal alone, apply it over Urban Decay's legendary Eyeshadow or layer two shades together for a more intense glam-rock effect. Tip: Use Heavy Metal's precise, thin-tipped brush to create fine, glittery lines. Want more sparkle? Use the side of the brush to sweep sparkle all over your lids. Or, for an even bolder, jewel-encrusted look, remove the wiper (the little piece that controls how much product comes out of the bottle) and tap on Heavy Metal with your fingers. 7.5ml

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Urban Decay Eyeshadow
Urban Decay Eyeshadow

If you think all eyeshadows are the same, then you clearly haven't tried Urban Decay. Their Eyeshadow has a soft, amazingly velvety texture and delivers rich, decadent colour and long-lasting, crease-free wear. The best part? With an insane range of shades in every texture imaginable (really!), there's something for everyone.Every velvety shade of Eyeshadow features Urban Decay's Pigment Infusion System , a vehicle for colour that holds tightly to pigment. The proprietary blend of ingredients allows colour to weave itself through the Eyeshadow formula. What does all that mean? Insane colour payout. Colour that stays on your lids. Sparkle that doesn't fall. And velvety, suede-like smoothness and blendability. This amazing technology works for every shade and finish. Ever had trouble blending a black or purple shade? How about a matte? Not with Urban Decay. Every shade glides on, blends easily and stays put. 20g

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Urban Decay Brow Box, Honey Pot
Urban Decay Brow Box, Honey Pot

Maintaining your brows shouldn't involve a small army of products and a sizeable amount of real estate in your bag. That's why Urban Decay created Brow Box, an all-in-one, ultra-compact kit that contains ALL the essentials for amazing brows. Each set includes two shades of silky brow powder, perfecting/setting wax, high-quality metal mini tweezers that remove the tiniest hairs, a mini angled brow brush, a mini spoolie, and two mirrors (one of them magnifies so you won't miss a single stray!). Brow Box is extremely versatile! Blend both shades of brow powder together to create your perfect shade (for natural-looking results you could never achieve with a standard eyebrow pencil); then use the wax to create a precise shape and keep hairs in place. You can also use the wax before the powder to help shape brows and expose spots where colour is needed. Don't be fooled by its small size; Brow Box is deluxe. The ultra-fine, silky powders create defined, natural-looking brows, and the soft, pliable perfecting/setting wax (infused with nourishing aloe, beeswax and coconut) provides the ideal amount of grip without being sticky. Need to touch up in public? Not to worry. With Brow Box, you'll look as good while applying as your brows will afterwards. Sturdy and soft to the touch, this double-layer compact has a custom cover in a mesmerising black geometric design with metallised lavender cutouts. The top tier holds the powders and wax, and the bottom tier holds all the tools. Shades: Warm dark blonde and warm light blonde. 2 x 1.4g. Wax 1.6g.

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Urban Decay Mascara Resurrection
Urban Decay Mascara Resurrection

Urban Decay Mascara Resurrection The hardest part about touching up your makeup before a night out? Not being able to reapply your mascara. Our ultimate do-over, Mascara Resurrection brings your mascara back to life so you can keep piling it on. Like a killer lash comb in liquid form, this clear refreshing serum combs through lashes to soften mascara and get your lashes ready for another coat. And the curved fiber brush really grabs onto lashes and separates them. Want to top off your mascara later in the day? A quick coat of this serum makes lashes pliable and ready for more. If you botched your mascara or didn`t pull it through well, simply comb Mascara Resurrection through your lashes to soften and refresh, then reapply mascara. Our lightweight, no oil formula is enriched with copper powder and panthenol which moisturises lashes while softening mascara wear. All skin types

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Urban Decay Brow Box, Blackout
Urban Decay Brow Box, Blackout

Maintaining your brows shouldn't involve a small army of products and a sizeable amount of real estate in your bag. That's why Urban Decay created Brow Box, an all-in-one, ultra-compact kit that contains ALL the essentials for amazing brows. Each set includes two shades of silky brow powder, perfecting/setting wax, high-quality metal mini tweezers that remove the tiniest hairs, a mini angled brow brush, a mini spoolie, and two mirrors (one of them magnifies so you won't miss a single stray!). Brow Box is extremely versatile! Blend both shades of brow powder together to create your perfect shade (for natural-looking results you could never achieve with a standard eyebrow pencil); then use the wax to create a precise shape and keep hairs in place. You can also use the wax before the powder to help shape brows and expose spots where colour is needed. Don't be fooled by its small size; Brow Box is deluxe. The ultra-fine, silky powders create defined, natural-looking brows, and the soft, pliable perfecting/setting wax (infused with nourishing aloe, beeswax and coconut) provides the ideal amount of grip without being sticky. Need to touch up in public? Not to worry. With Brow Box, you'll look as good while applying as your brows will afterwards. Sturdy and soft to the touch, this double-layer compact has a custom cover in a mesmerising black geometric design with metallised lavender cutouts. The top tier holds the powders and wax, and the bottom tier holds all the tools. Shades: Black and granite. 2 x 1.4g. Wax 1.6g.

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Urban Decay Razor Sharp Water-Resistant Longwear Liquid Eyeliner
Urban Decay Razor Sharp Water-Resistant Longwear Liquid Eyeliner

It's time for a liquid eyeliner that's so precise, it's crazy-sharp. Introducing Razor Sharp Water-Resistant Longwear Liquid Eyeliner by Urban Decay, an intensely pigmented liquid liner that lasts all day and comes in everything from lacquered creams to metallic shimmers. This water-resistant formula dries down quickly, provides long-lasting wear and won't smudge. And the fine-tipped brush applicator lets you lay down sharp liquid lines - draw them super thin or thick and bold, or even spot - and reapply with ease. Plus, Razor Sharp comes off easily with makeup remover for no-fuss removal (and no raccoon eyes!). With Razor Sharp, Urban Decay has expanded its range of liquid liners, adding more dimensional colour and multiple finishes. There's something for everyone - from colour junkies to fans of neutrals. If you can never get enough colour, you'll want to experiment with Chaos (a bold, bright blue that really stands out), Zodiac (a dark, sparkly blue-green with a cool shifty effect), Kush (an extremely addictive bright green) and Goldrush (it's like liquid gold!). Gone are the days of struggling to find the right shade in your bag! Razor Sharp Liquid Eyeliner comes in a highly metallised bottle with an easy-to-spot, shade-matched cap. To create texture and added grip for the perfect application, the bottle features microfine slashed knurling in a pretty crosshatch pattern. 2.3ml

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Urban Decay Eyeshadow Primer Potion, 10ml, Original
Urban Decay Eyeshadow Primer Potion, 10ml, Original

A seemingly impossible feat, Urban Decay found a way to make Eyeshadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: up to 24-hour, no crease shadow, more vibrant color and smoother application. Once you've tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's Original shade glides on smoothly, blends beautifully on all skin tones and dries invisibly. Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. 10ml

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Urban Decay Naked Smoky Palette
Urban Decay Naked Smoky Palette

The key to nailing a sought-after and elusive eye look? Naked Smoky—loaded with ALL the essentials you need for the perfect neutral smoky eye. A true range of shades. Perfect brushes and detailed tutorials. We packed this palette with a dozen sultry, smoky neutrals, including 9 never-before-seen shades and 3 exclusives from past palettes. Experiment with warm bronzes, dimensional greys, rich browns, gorgeous taupes and deep black. From mattes and satins to shades with sparkle, Naked Smoky has it all. Each shade in Naked Smoky features our Pigment Infusion SystemTM, and has a velvety texture, rich color, serious staying power and blendability. Ever buy a beauty product and then realize you have no idea how to use it? Naked Smoky makes sultry, come-hither eyes totally doable. The detailed lookbook breaks down 4 amazing ways to get Naked and smoky, and our exclusive double-ended brush (with a Tapered Crease Brush on one end and a Smoky Smudger Brush on the other) makes application easy. The case and brush feature a cool floating smoke effect, with “Naked Smoky” in gunmetal foil. To add to the mysterious vibe, we set the shadow pans in a smoky transparent base. The magnetic closure on the case prevents shadow mishaps in your bag, and the full-size mirror makes it easy to get Naked whenever the urge strikes. What you see is what you get: High (cream shimmer with micro-glitter), Dirtysweet (medium bronze), Radar (metallic taupe with iridescent micro-glitter), Armor (metallic silver-taupe with tonal sparkle), Slanted (light metallic grey), Dagger (medium charcoal with micro-shimmer), Black Market (jet-black satin), Smolder (deep plum-taupe), Password (cool taupe matte), Whiskey (rich brown matte), Combust (soft pink-taupe) and Thirteen (light beige satin). Tips: Follow the step-by-step tutorials featured in our exclusive lookbook to steal one of four looks—the Iconic UD Smoky Eye, the Smoky Reality Star, the Smoky Cat or Everyday Smoky—or create your own. 252g The Naked palette is one of the most iconic make-up must haves of all time. It's the most effortlessly easy to use eyeshadow selection with all your go to shades that suit all skin tones and some pretty special glitter infused shades to vamp up your everyday look. The original Naked palette is a selection of warm tone golds and bronzes. The Naked 2 palette is cool tones with beautiful silver browns and a extreme matte black. The Naked 3 palette is neutral rose golds and coppers inspired by hazy California sunsets. Then we have Naked Smoky with a variety of gunmetals , mattes and even a dark purple to achieve whatever type of smokey your feeling that day. Danielle Roberts, Urban Decay Makeup Artist.

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