We love the way this whimsical dress is grounded with a pair of sporty sneakers in A.W.A.K.E.'s Pre-Fall '17 lookbook, shot outside founder Natalia Alaverdian's studio. Made from frothy cotton-organdy that's double layered for opacity, it flares out from the waist out to a pleated full skirt. Raw edges and abstract wooden embellishments keep the classic silhouette looking contemporary.
A.W.A.K.E. Creative Director Natalia Alaverdian's inspirations are wide-ranging and eclectic - for Fall '17, she cites the octopus as her reference point. Made from red cotton-voile, this midi dress is gathered and draped to create ruffles that resemble the curves of a tentacle. It's cut for a very loose fit and has unfinished hems. Wear yours with ankle boots and a clutch.
A.W.A.K.E.'s dress is pleated at the skirt for volume and elegant movement - something that is seen throughout the Pre-Fall '17 collection. Cut from black satin-jersey, this style has '50s-inspired wide shoulder straps and a square neckline. Add a pop of color with statement heels.
A.W.A.K.E.'s 'Mermaid Nun' dress is cut from smoothing felt and printed in a muted army-green and midnight-blue check. It's detailed with hand-carved wooden buttons and has side slits along the skirt. The structured wrap top is a nod to traditional cheongsams. Try yours with neutral ankle boots.
Rip up the stripe rule book this season in this dress from A.W.A.K.E. Cut from a luxurious cotton in a blue and white pinstripe, the off-the-shoulder neckline adds a seductive appeal while the asymmetric hemline draws attention to your shoes. Complete the look with strappy heels. *Blue *Striped *Off-shoulder *Back zip fastening We styled it with: Roksanda top, Erdem shoes - Our model is 1.78 m/5.7 ft and is wearing size UK 8/EU 36 Length shoulder to hem: 108 cm/ 43 in Bust: 84 cm/ 33 in Waist: 72 cm/ 28 in Hips: 96 cm/ 38 in Measurements taken from a size 38 This item fits true to size Dry clean Fabric: 100% cotton
crêpe, plain weave, stripes, collar with draped neckline, long sleeves, no appliqués, no pockets, side slit, rear closure, zip closure, tube dress
10% off for New Customers
Black and grey cotton balloon sleeve midi dress from A.W.A.K.E..
Natalia Alaverdian of A.W.A.K.E is brimming with ideas, reflected in her varied silhouettes with eclectic trims. This beautiful bodycon shape dress is cut from delicate tulle. Use as a layering piece or wear alone with a nude slip for a high-impact finish. *Multi *Bodycon shape *Flower pattern detail *Slips on We styled it with: Awake coat, Isabel Marant shoes, Victoria Beckham pouch - Standard fit to size with stretch Professional dry clean Fabric: 100% polyester
A chic everyday dress in vertical strips, this cotton dress is a testament to A.W.A.K.E.'s penchant for off-beat cuts. Cut with a square neckline and oversized cap sleeves, it features a fit-and-flare silhouette with an ankle-grazing hem. Pair with striking red pumps or stilettos depending on the occasion. UK sizing Model is 178cm5'10”, a UK 8 and wears a UK 8 Colour: Bluewhite Square neck Oversized cap sleeves Fit-and-flare silhouette Maxi length Pure cotton Machine wash
Cotton blend fabric in a close weave Funnel neck Oversized, balloon sleeves Concealed zip fastening Modern design Made in United Kingdom 60% cotton, 40% nylon. Machine wash
A.W.A.K.E. has become synonymous with statement shirting, as this navy and white striped cotton-poplin shirtdress shows. It's exquisitely cut in the UK for an oversized shape with dropped shoulder seams, and is balanced by a neat stand collar and seamless hidden button fastening. Style yours with an up-do hairstyle and backless wraparound ballet flats for a nonchalant appeal.
This season, A.W.A.K.E. takes inspiration from the languid proportions of sea creatures to create arresting pieces like this black stretch-crepe Madame Jellyfish dress. It has a waist-nipping shape with a ruffled off-the-shoulder neckline that falls into heavily ruched sleeves, and ends in tentacle-like skirt panels. Ground it with androgynous footwear. Black Off-the-shoulder neckline Ruched sleeves Zip-fastening back We styled it with Dorateymur shoes - Our model is 178 cm/ 5ft8 and is wearing size UK 8/EU 36 Shoulder to hem length: 134 cm/ 53 in Bust: 78 cm/ 31 in Waist: 64 cm/ 25 in Hips: 76 cm/ 30 in Measurements taken from a size 38 This item fits true to size Machine wash cold Dress: 48% nylon, 41% cotton, 11% elastane
A.W.A.K.E.'s beige straw-effect Natural Princess dress is perfect for summer parties. It's crafted in the UK with neckline slits and a sweeping asymmetric hem, and is finished with a detachable transparent plastic brooch – a Resort 2017 motif inspired by jellyfish. Style it with lace-up heels to enhance the off-kilter twist.
A.W.A.K.E.'s Grandpa's midi dress is the perfect embodiment of the label's directional aesthetic. It's cut with a single-sleeved red and black plaid brushed-cotton top, which falls into a fluid, earthy brown, black, and beige skirt with loose pleats and subtle fraying for an undone feel. Cinch the off-kilter shape with the optional shiny black belt.
Each season A.W.A.K.E.’s collections are centred around an animal and for SS17 Natalia Alaverdian chooses the jellyfish. This black stretch-crepe dress is cut for a loose fit with a gathered front yoke and an optional ruffled-effect PVC belt that is inspired by the sea creature's form. Wear it for evening with a tactile clutch and mules.
A contemporary take on classic eveningwear, the Jellyfish cocktail dress is testament to A.W.A.K.E.'s modern approach to off-beat cuts. With a high neckline and voluminous sleeves, it features a faux leather skirt with high splits. An origami rose corsage completes the look with an air of unconventional elegance. French sizing Model is 178cm5'10”, a UK 8 and wears a FR 36 Colour: Navyblack High neckline Voluminous sleeves with buttoned cuffs Cut-out back Gathered detailing Origami rose brooch Split faux leather skirt Concealed zip fastening to reverse Fabric 1: 100% polyester Fabric 2: 70% polyester, 30% polyurethane Dry clean Made in the UK
Long sleeve panelled poplin dress in black. Funnel neck collar. Pleats at waist and sleeves. Elasticized hem. Zip closure at back. Unlined. Tonal hardware. Tonal stitching.
A.W.A.K.E.'s Octopus Monk dress presents a harmonious contrast between the Mandarin collar and voluminous puff sleeves of the black cotton-poplin top – inspired by the undulating limbs of a cephalopod – and the light-grey twill skirt. Abstract wooden buttons make for a natural accent on the asymmetric shirt front, and high raw-edged side slits allow for movement within the slim shape. Add red leather mules for a strong contemporary statement.
A.W.A.K.E. brings a sense of precision to this oversized white striped shirtdress – a key trend that moves easily from summer into autumn. It's crafted in the UK from lightweight cotton-poplin and shaped with a menswear-inspired point collar, button-fastening cuffs, and a curved hem. Wear it with bare legs as long as the weather allows and with tights when the temperature drops.
Creative director Natalia Alaverdian's fascination with octopuses is explored in full in the fluttering composition of this lava-red cotton Octopus Passion dress. The contemporary silhouette features tiered draping across the finger-skimming sleeves and waist seam, while raw frayed edges lend a rustic finish to the handkerchief hem. Ensure it floats out as you walk with a pair of block ankle boots.