VO5 Smoothly Does it Straightening Lotion deeply conditions, smoothes & seals the hair cuticle for brilliant shine. Makes styling easier & saves time after every use. Super smooth, straight hair means slaving over straightners every day or even having expensive salon treatments. But now with the VO5 Straightening Lotion, you can get straight style easily. It gives you straighter hair for up to 3 washes**, saving you loads of time & money! Heat from your straightening iron activates the Kerafix Technology to smooth your hair & help control frizz. Say goodbye to unwanted waves, kinks & curls with this unique lotion. For continued benefits repeat the product use at least once a week.


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