VO5 Cherish My Colour Shampoo features:

• Adaptive haircare technology
• Divine intervention for vibrant colour
• For coloured hair
• With a protective UV filter
• Enhances colour vibrancy & add intense shine
• Protects & nourish damaged hair
• Strengthens & repairs so colour damaged hair looks visibly radiant
• Enriched with an essential 5 oil blend: avocado oil, argan oil, apricot oil, grape seed oil and jojoba oil