The Cherish My Colour collection is designed to extend the brilliance of colour treated hair and to accentuate your style. Features Defends against colour loss & adds instant volume With colour grip technology Heat defence Benefits Express yourself UK's No. 1 Styling Brand** **SymphonyIRI HBA all outlets for latest MATs to 16 March 2013, incl styling aids and hairsprays. VO5® has the products & expertise to help you confidently create the looks that express the very best of you