Get primed and ready for action. This long-lasting, waterproof liner glides on smoothly to prime AND define the look of lips, for long-lasting lip colour and clean lines. Smooch. Pout. Smack. Nibble. Lick . 24/7 stays put through everything (yes, EVERYTHING) you do. When you use this liner to fill in your lips completely, it primes them for lipstick or gloss, grabbing on to colour to help it last. Part of the 24/7 family, Urban Decay's long-lasting, waterproof formula glides on smoothly, stays creamy and defines the look of your lips with gorgeous colour. And unlike some other waterproof pencils, 24/7 never feels dry or cakes. The formula contains vitamin E, jojoba oil and cottonseed and helps leave lips feeling nourished with moisture every time you reapply. And shade-matched barrels make it easy to find the exact colour you need (no matter how crammed your bag is). Even women who don't usually wear lip liner love Ozone, Urban Decay's best-selling clear shade. Like all their other shades, it holds colour in place and prevents feathering, yet it's totally invisible on your lips.