WHAT IT IS Shape matters! A set of universally awesome neutrals, including how-to's for 6 eye shapes. Its essential, effortless and enhanced for your shape! Essential: 14 must-have neutral shadesfrom nudes to blacks, long-wearing shimmers to velvety-smooth mattes. Effortless: With shimmers in the top row and mattes along the bottom, its easy to turn up or tone down the luster. Remember, when using the shimmer shades, be sure to apply by pressing down, rather than sweeping across lids. Enhanced for your eye shape: Breakthrough eye shape chart to get your most gorgeous look. #shapematters WHY YOULL LOVE IT Just like you dress to flatter your body shape, makeup should be applied based on your eye shape. A look that's amazing on your friend might not be great for you. So, after 9 years of research by our R&D teamwho looked at more than 5,000 eyes!we narrowed it down to 6 main shapes, and our artists created how-tos based on the shapes to truly get your most gorgeous eyes with this palette. The Full Exposure Palette was created because our pros at Smashbox Studios needed it. On set, they've seen every skin tone and eye shape imaginable, so they wanted a super universal, straightforward palette that works on anyone, anywherefrom big-deal photo shoots to behind-the-scenes selfies. JUST THE FACTS Palette with 14 neutral shades Specially designed double-ended brush Get the Look insert for your eye shape Bonus! Full Exposure Mascara deluxe sample