Olay Anti-Wrinkle’s targeted solution minimizes the appearance of wrinkles, so you can laugh in the face of wrinkles. Anti-Wrinkle Firm and Lift 2 in 1 moisturiser and anti-ageing primer instantly smoothing the look of wrinkles and skin’s texture preparing your skin for makeup by creating a flawless base. Furthermore its formula immediately infuses your skin with hydration, helping to lock in moisture throughout the day. Features Smooth base for effective make-up application Hydration + primer in one easy step Fine lines and wrinkles visibly reduced instantly and over time Dermatologically tested, non greasy formula Ideal for women aged 40+