The men-ü Daily Moisturising Conditioner is an ultra-concentrated formula that delivers up to 100 applications. Conditioning the hair without overloading, the nourishing formula helps to smoothen hair's texture while improving natural shine. Unlike men-ü shampoos, which are anionic (negatively charged), this conditioner is cationic, which means it is positively charged. As opposites attract, this means the optimum amount of conditioner is absorbed and retained without overloading. Any excess is washed away. men-ü shampoos and conditioners are a very powerful combination to recharge the hair. Expect silky-soft, recharged hair with improved resilience. For more details on 3R Grooming and Refills, see the booklet below.