What does it do? Vibrant Curve Effect Lip Gloss from Max Factor gives your lips sheer, vibrant colour and curve-accentuating shine. How? Unlike most glosses which just have a traditional sponge tip, Vibrant Curve Effect Lip Gloss hugs the curves of your lips, providing luscious colour and shine. The new formula is shiny but not sticky and has a refreshing watermelon fragrance! How do I apply Vibrant Curve Effect Lip Gloss? The patented ShineSculpt Applicator, exclusively designed by Max Factor Make-Up Artist Pat McGrath, is inspired by the shape of the lips. It works in harmony with the glossy shades to embrace every curve of your lips with high-shine appeal. The result? Your lips look fuller, shiny and curvaceous! Vibrant Curve Effect Lip Gloss is perfect for adding a touch of glamour to any make-up look. I love that all the colours in the range are totally wearable and that the formula is non sticky- Caroline Barnes, Top Max-Factor Make-Up Artist