Max Factor Lipfinity gives upto 12 hours long lasting lipstick. An ultra long lasting and vibrant lip duo that together creates a smooth, sheer finish that lasts upto 12 hours! Max Factor Lipfinity has a semi permanent colour and a shine boosting, moisturising topcoat there's no need to reapply, even after eating and drinking throughout your day- no matter how long it is your lipsticks still on!