Shade 5.0 Bruges Shade 5.0 was inspired by the picturesque Belgian city of Bruges. This classic brown will illuminate your hair like the morning light on the old town's canals and is suited to every skin tone. Luminous Colour Full of Reflects The translucent gel formula associated with the new precious oil drop intensifies natural tones of your hair colour. Up to 100% grey coverage. Discover the unique shades of Preference with light-reflecting dyes, for a luminous colour full of reflects. New Sensorial Fragrance A new floral fragrance with amber notes for an improved sensorial experience at application. Shine Protect Conditioner Enriched with a UV filter and Vitamin E derivative. Use week after week to preserve the shine of your coloured hair. Features Up to 8 weeks of fade-defying colour Lustrous day-1 colour and shine Ultra-intense