Guerlain moved his boutique to the Champs-Elysees, just a few hundred meters from his first factory. To celebrate the opening of his new boutique, Jacques Guerlain created Parfum des Champs-Elysees for his Parisian admirers. The fragrance came in a magnificent turtle-shaped bottle in Baccarat crystal, a witty allusion to the exceedingly slow pace of construction. A century later, Guerlain continues to reinvent itself.