Elizabeth Arden Beautiful Colour Lash Enhancing Mascara 7ml This Elizabeth Arden Beautiful Colour Lash Enhancing Mascara has a lash enhancing formula which dramatically thickens lashes, as it separates and defines. Won’t smudge, flake, smear or rub off, even after all day wear. Incredibly thickens lashes. Smudge-proof & lasts for all day. Visibly makes eyes look bigger, bolder. Fragrance free & hypo-allergenic. Dermatologist tested. Can be also used by contact lens wearers.