blinc is the original eyeliner invented to form a water-resistant layer of color that contours to eyes. Since blinc is not a cosmetic paint like conventional eyeliners, it cannot fade, run, smudge or flake, even if you cry or rub your eyes. blinc's intense layer of color creates a dramatic look that lasts all day long. Only when you are ready to remove blinc eyeliner, will the layer of color slide off your skin into your hand effortlessly without the use of a harsh makeup remover. Ideal for sensitive eyes, contact lens wearers, performers and active types in search of an eyeliner whose look, hold and ease of removal is without compromise.