Blue Malva Shampoo adds silvery brightness to gray hair, and neutralises brassiness in chemically-treated hair and all shades. Gently cleanses hair and scalp For all shades of hair 1000ml (1 litre) Active Ingredients: Blended with blue malva that's wild-crafted; sustainably gathered by hand in its natural habitat to balance hair and scalp, plus coneflower, known for its ability to intensify colour. Aveda’s “Art and Science of Pure Flower and Plant Essences” calls for ingredients of the highest integrity. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.