Ooh la la, Le Soft Perfume! Our latest fragrance launch is charming and playful with a soupçon of French sensuality – perfect for channelling your inner ingénue or unleashing your dormant ‘Belle Dame’. The brainchild of Isabelle Masson Mandonnaud (Isabelle started cosmetics mecca ‘Sephora’), she has channeled her unparalleled beauty and business wisdom to create this exquisite range of solid stick scents. Cute, coquettish and oh-so covetable, they’re the perfect way to caress both your skin and your senses (without any alcohol or parabens), and are perennial handbag e-scent-ials.