Here's the Story
Primarily known for their famous bags which make every woman's heart beat faster, Guccio Gucci first revolutionized the Italian fashion world with his exclusive leather goods, which continue to be extremely trendy and popular until today. The story of the fashion label transcends the original range of saddles and leather goods, and today Gucci is one of the internationally best-known manufacturers of bags and women's couture. Luxury handbags and more In the 50s, the company produced mainly knitwear as well as the famous moccasins which have made a comeback as an iconic fashion item. When Guccio Gucci died in 1952, his sons took over the famous fashion company and celebrated further successes with it, adding international film stars to their client base, including Liz Tylor and Grace Kelly. With style icons like Jackie Kennedy wearing the brand, "Gucci" womenswear became famous the world over, with shops and Gucci stores opening all over the world. However, in the 80s and 90s, the company experienced a slump, which was only stopped when a young British designer took over the helm of the fashion house. Thanks to Tom Ford's innovative designs, he refreshed and resurrected Gucci and made it the international luxury brand it is today. Besides women's fashion, the Gucci brand also produces exclusive jewelry, eyewear, jeans and a huge variety of different accessories. In addition, a separate line of Gucci Perfume was launched, which has a wide range of products and is very successful internationally. While the 90s and early 2000s were characterised by black fabrics, the latest collections are colourful and light-hearted in spirit. Gucci's women's fashion continues to entice with the feminine touch. Thus, summer collections include long floral dresses, as well as figure-hugging shirts and tight skirts and trousers. The latest collections of Gucci reflect the desires of women, providing elegant, feminine style with a soupcon of eroticism. The result is a unique look that epitomises Italian style.

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