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You demanded "MORE NAKED!" - and Naked 2 delivers. From luminous shades with shimmer and sparkle to our smoothest mattes imaginable, Naked 2 is packed with 12 never-boring taupe-hued neutrals (including a gorgeous grayish brown, a glittery copper and Urban Decay's lewdest, blackest black). Expand your Naked range to create even more sultry neutral looks, smoky dramatic looks and everything in between. The case has an art-school inspired look with hinged lid-taupe metal with embossed chocolate brown artwork. It's smooth, modern and cool to the touch-a real tactile experience. 248g
Meet your new best friend (with benefits.) Get 24 hours of vibrant, crease-free shadow and help minimise the appearance of fine lines. This formula not only locks shadow in place to give you vibrant, crease-free colour that lasts all day; it also improves the visible signs of ageing over time. High-tech ingredients help fight the appearance of wrinkles and improve the look of skin tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up the look of tired eyes and minimises the appearance of imperfections. The shade is similar to Urban Decay's original Eyeshadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and colour-correct the skin. Like the other formulas, the tube has a needle-nose tip for a precise, controlled application every time. 11ml
Creamy, long-lasting, award-winning and waterproof, 24/7 Glide-On Eye Pencil is our best eye pencil ever, ever, ever! Urban Decay's velvety-soft 24/7 formula stays creamy for blending (about 30 seconds), then dries down to a long-lasting finish that will not budge. Line eyes with a hint of colour or go for the full artistic, multihued effect with the wide selection of lush tropical hues, deep metallics and unusually vibrant neutrals. Incredible with Urban Decay Eyeshadow! Tip: When your 24/7 Eye Pencils start to get blunt, use the small barrel of Urban Decay's Grindhouse Double Barrel Sharpener to grind them back to a perfect point. 10g
Give your skin a quick hit and calm a multitude of sins. It's one of those products you didn't even know you needed. (But once you try it, you'll wonder how you ever survived without it!) This scientifically advanced formula contains a stabilised form of topical vitamin B6, helps absorbs oil, and minimises the appearance of pores. This spray comes in a sleek, soft-touch bottle (dark purple, of course) with a bright neon-green sprayer. Like Urban Decay's setting sprays, it emits a calibrated, microfine mist that goes on so light, you'll hardly feel it. 30ml
One of Urban Decay's all-time bestselling products! Apply before your eyeshadow for more vibrant, CREASE-FREE colour. This is our most iconic Eyeshadow Primer Potion, coveted by makeup artists and makeup junkies alike because it results in more vibrant eyeshadow that lasts for 24 hours and NEVER CREASES! Once you experience its powers (plus how smoothly it glides on; an added bonus) you'll never want to apply eyeshadow without it. This extraordinary elixir comes in an easy-to-squeeze tube so you can control how much you apply. Tip: Apply just a touch of Eyeshadow Primer Potion before your shadow for crease-free all-day (and all-night) staying power. "Space-age" polymer technology helps fill in any imperfections on the surface of the skin, prepping lids for indestructible eyeshadow. Travel size: 6ml
If you have a limited brush collection (or love a do-everything brush!), make Urban Decay's Multi-Tasker your No.1 choice. Like all their brushes, it's totally vegan! Small and flat with a rounded tip (and even more precise than a Lip Brush), the Multi-Tasker works overtime. Apply eyeshadow with precision, lay down concealer, smooth on lip colour, or line your eyes. If you are slowly building a high-performance brush collection and can only afford a few key brushes, make the Multi-Tasker one of them! Tip: Urban Decay loves this brush for applying Eyeshadow Primer Potion carefully in key areas, and avoiding colour lockdown in the wrong places.
Urban Decay Naked 2 Palette. A taupe-centric palette of 12 neutral shadows 5 brand NEW in shades ranging from pale to deep, matte to sparkly. More Beige in overall tone than our first Naked Palette, this collection still delivers subtle neutral looks, smoky dramatic eyes and everything in between. We even included a double-ended Good Karma shadow and crease brush. Made in the USA.
Urban Decay Naked 2 Palette £37 £33.30
Urban Decay Meltdown Make-Up Remover. You love Urban Decay`s mega-enduring products, but do you take them off?! You need a makeup remover that`s up to the task, which is why they`ve created Meltdown! This stuff can take down their longest-lasting products, and it`s also good for your skin too. Sea Fan Extract combats inflammation, while Beta Carotene a source of Vitamin A and Gatuline In-Tense harvested from the South African Rain Forest Peekabo Plant revitalize collagen production. Cranberry and Raspberry Seed Oils, along with Kukui Nut and Oat Oil, moisturize and replenish. The 2.5 oz. squeeze tube is easy to use, as well as small enough to take on an airplane after a long grueling flight, you`ll be so glad you brought it with you. All skin types
Urban Decay Meltdown Make-Up Remover £18 £16.20
Urban Decay loaded this versatile MATTE palette with six stripped-down, Nakedly neutral shadows every woman needs in her beauty arsenal. It has everything you need for the perfect Naked neutral matte eye - including four exclusive shades. Every shade in Naked Basics goes on with a smooth, luxe finish (never chalky or powdery). There's even one demi-matte shade, Venus, which has the tiniest touch of satin; perfect for highlighting and adding dimension. While this palette is small, Urban Decay loaded it with full-size shadow pans, just like their other Naked palettes. Every shade features their Pigment Infusion System, a vehicle for colour that holds tightly to pigment. The proprietary blend of ingredients allows colour to weave itself through the eyeshadow formula. What does all that mean? Insane colour payout. Colour that stays on your lids. And a velvety, suede-like smoothness and blendability. It all comes in a sleek compact (embossed with a pretty, metallic "NAKED" on the front) that has a slight sheen and a suede-like feel that practically begs to be touched. (Hello...how gorgeous will THAT look coming out of your bag?!) Best of all, the slim design is perfect for travel, so you'll never have to be without these must-have shades. Tip: Use these shadows to contour, line and highlight to create the right amount of definition for any occasion. Or for the days when you're craving more colour, pair them with your fiercest, boldest shadows. 87g
Pop on these sexy, EASY partial false lashes quickly and amp up your look with almost zero effort. Go ahead, bat those lashes and get anything you want. From a crisscross lash to updated, easier versions of some of UD's most popular lash styles, these babies give you sexy, come-hither lashes in an instant.
Urban Decay Naked Basics Palette. Our first Matte palette, featuring six gorgeously Naked neutrals to build on or wear alone including four never-before-seen shades. Naked Basics is more than just the long-awaited, multipurpose Matte companion to Naked. It?s the palette every woman needs in her beauty arsenal. With six stripped-down, Nakedly neutral shadows, it has everything you need for the perfect neutral matte eye - including four totally new and exclusive shades. Use these shadows to contour, line and highlight to create the right amount of definition for any occasion. Or for the days when you?re craving more color, pair them with your fiercest, boldest shadows. Richer than other mattes, the color goes on with a smooth, luxe finish never chalky or powdery. While this palette is small, we loaded it with full-size shadow pans, just like our other Naked palettes. Every shade features our Pigment Infusion System, a vehicle for colour that holds tightly to pigment and gives the formula its glide. Colour stays on your lids. Sparkle that doesn?t fall. And velvety, suede-like smoothness and blendability. This Palette includes: Venus soft, off-white demi-matte, Foxy cream bisque matte, Walk of Shame very light nude matte, Naked2 taupe matte, Faint warm, dusty brown matte and Crave deepest, darkest brown/black matte. All skin types
Urban Decay Naked Basics Palette £22 £19.80
Urban Decay Naked Lip Gloss. With its creamy texture and gorgeous high-gloss finish, Naked Lip Gloss is the perfect gloss to compliment an Urban Decay Smokey eye. It not only makes your lips dangerously kissable but also feels so luxe you will want to keep applying it all day. With the sexy line up of nudes, bronzes and pinks there is a glossy Naked Lip Gloss for everyone. Naked Lip Gloss contains ingredients that are good for your skin - like Hyaluronic Filling Spheres, vitamin E, avocado oil and shea butter to hydrate and condition lips. Rosehip seed oil provides an extra hit of vitamins and antioxidants , including vitamin A and vitamin C. Naked Lip Gloss is available in nine shades.
Urban Decay Naked Lip Gloss £14 £12.60
Urban Decay's fluffy, angled Blush Brush allows for natural or precise shading. Use it for blush, bronzer or highlighters. Like all of their brushes, it's vegan! Are you still using a Powder Brush to lay down your blush? Silly girl. Get with the times. Modern blush brushes are soft and angled, with an oval work surface. The unique shape is just right for contouring below your cheekbones, adding highlighter above your cheekbones, or dotting the apples of your cheeks with a little rosy colour. The brush does the work for you!
Urban Decay Eyeshadow Satin. New formula! New pop-out component! New shades! Seductive and velvety feeling, Urban Decay`s groundbreaking Pigment Infusion System delivers dimensional, cushiony, blendable, long- lasting colour and you won`t believe the incredible new shades! All skin types
Urban Decay Eyeshadow Satin £14 £12.60
Mist on Urban Decay's Chill Makeup Setting Spray for makeup that lasts all day, without smudging or settling into fine lines. This weightless spray features cooling time-release Temperature Control Technology that actually chills the surface of your makeup-to keep it looking gorgeously just-applied for up to 12 hours. The result? Vibrant makeup that LASTS and a glowing, dewy, youthful looking complexion. 118ml
Meet your new best friend. Just stiff enough for controlled application, this brush by Urban Decay is precise AND forgiving. And like all their brushes, it's totally vegan! It's your ultimate eyeshadow tool. Get an all-over sweep of colour with the flat side of the brush, or use the fine, rounded tip for more precise shading. Thanks to the tight bristles, this multipurpose brush picks up a little or a lot of shadow, so you can shade, blend and define.
Ten 24/7 eye pencils. 9 travel size pencils (in new exclusive shades) plus a full size pencil in perversion all in one loaded limited edition set. Creamy, long-lasting, award-winning and waterproof, 24/7 Glide-On Eye Pencil is our best eye pencil ever, ever, ever! Urban Decay's velvety-soft 24/7 formula stays creamy for blending (about 30 seconds), then dries down to a long-lasting finish that will not budge. Line eyes with a hint of colour or go for the full artistic, multihued effect with the wide selection of lush tropical hues, deep metallics and unusually vibrant neutrals
This über-soft brush by Urban Decay has the power to harmoniously blend shades. Create soft edges without wiping away colour. Like all of UD's brushes, it's totally vegan! A large shadow brush with a fluffy shape, the Blending Brush sweeps shadow across lids and blends out colour. Built to leave the shadow on your eye (rather than a tight shadow brush that was made to pick up and lay down colour), the loose bristles keep your colour where it belongs, while creating the blended look you desire. Tip: If you need to cover a big area but don't need it to be exact, the Blending Brush is your go-to tool. Try it on your brow bone.
Get perfectly sculpted looking lashes with boost, separation and tons of pretty curl that lasts. Urban Decay's Supercurl Curling Mascara boosts the look of curl, separates lashes and literally crafts each one into an expertly shaped, battable set. Curl makes a lady. Sculpt the look of your lashes with perfectly sexy curves to feel instantly prettier-than-pretty. Part of the secret lies in Urban Decay's molded and curved wand that shapes the look of lashes AND holds curl effectively throughout the day. 9ml
Urban Decay Good Karma Optical Blurring Brush. Developed for use with Urban Decay`s Naked Skin Liquid Makeup but great for any liquid, cream or powder foundation, this cruelty-free brush blends and buffs makeup to a flawless finish. The densely packed shape distributes product incredibly evenly. Skin looks smoother than with sponge application, buffed to a natural, soft-focus finish. The optical blurring comes in when you buff out your makeup: the shape works with light diffusing spheres in Naked Skin Liquid Makeup to make skin appear even smoother - fine lines seem to disappear. This is great news for everyone, but especially for those with mature skin craving a youthful finish. The densely-packed hairs pick up and distribute makeup evenly and allow you to really buff the texture, while the domed, medium-large shape maneuvers nicely around the face, so makeup applies evenly under your eyes, around your nose and through the brow area. Like all of Urban Decay`s brushes, the Optical Blurring Brush is cruelty-free and vegan. Its synthetic, cruelty-free brush hairs are more hygienic than real hair and the brush handle is made of recycled aluminum. Usage Tip: Distribute liquid foundation with brush, then buff out in a circular motion for a flawless, youthful-looking finish.
Dull skin, fine lines and disappearing foundation? Try this primer from Urban Decay under foundation (or alone!) for beautifully moisturised skin that looks brighter and feels tighter. Your skin will look more youthful, feel firmer, and your foundation will apply smoothly, evenly, and last longer! This formula is ideal for complexions that need added moisture and mature skin (but it gives every skin type a healthy looking glow).