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A slightly sheer fabrication and a longer, boxier finish sets Freda's take on the classic white T-shirt apart from other styles. It's the perfect foundation to its line of sleek, contemporary separates; team it with the balloon trousers and chunky flats as part of a modern workwear look.
Freda Slub-jersey T-shirt £65 £45
The LBD is contemporary mainstay, and this Edith dress from Freda is the perfect summer style. The airy, cube broderie anglaise and tunic style ensure it sits loosely over the body. Wear yours home or abroad with chunky sandals and a smart, structured tote.
Freda Edith broderie-anglaise dress £425 £212
The Haifa dress signals a new direction for Freda one that focuses on structure and shape. Its crafted from pomegranate-red stretch cotton, with cleverly-placed panels that hug and contour the body. Team it with colour-block heels to energise your work-to-weekend wardrobe.
Freda Haifa stretch-cotton dress £345 £172
Freda's single-button Hacking jacket takes its cue from traditional menswear styles. The charcoal check-weave and contrasting velvet collar are traditional touches, but are brought firmly up-to-date with a slim, unstructured cut. The thick, double-faced wool cloth leaves little need for a lining and ensures you get the sharpest, neatest silhouette without the bulk.
Freda Hound's-tooth hacking jacket £495 £297
Work the new season's relaxed silhouette with Freda's tailored charcoal-grey balloon trousers. They're crafted from a fused pure wool flannel that creates structure while maintaining a soft and lightweight handle. Make them the strongest ally in your autumn portfolio and wear with blouses, sweaters and T-shirts alike.
Freda Balloon-leg cropped wool trousers £295 £206
How to wear the loose, all-encompassing silhouettes of the new season? Start with statement outerwear like Freda's cobalt-blue wool-cashmere trapeze coat. The full, kimono-style shape has all the volume you're looking for, but kept sharp, easy and most importantly wearable, thanks to the clean lines and minimal detail.
Introduce a new-season freshness to your wardrobe with Freda's silk and cashmere-blend sweater. An update on the AW13 version, it's woven with even more beautiful yarn for the most premium of finishes. Note the sheer fine-knit detail at the cuffs.
Inject a hit of vibrant colour into your workwear repertoire with these Skye trousers from Freda. The scarlet-red hue and slim-fit tailored silhouette will work best with pared-back separates, so style yours with a delicate blouse and classic pumps for instant 24-hour chic.
Freda Skye slim-leg trousers £225 £112
This midnight-blue velvet blazer from Freda has unlimited styling potential. By day, it's a sure-fire way to boost workwear staples, and by night, it's a modern, effortlessly cool alternative to the classic LBD. The real appeal lies in the impeccable tailoring note the slim, flattering cut and strong, padded shoulders.
Freda Notch-lapel velvet blazer £495 £346
Modern evening elegance is all about ease, and Freda's bandeau silk maxi dress encapsulates the mood in one. It has a fully boned internal corset that adds structure and support in the most subtle way, while the graceful skirt falls all the way to the floor. Tuck your hands into the side pockets for a nonchalant feel.
This batwing sweater from Freda is an easy throw-on-and-go piece, spun from soft cashmere in a bold cobalt-blue hue. Work the labels understated aesthetic and team it with skinny jeans, adding statement shoes or one of the season's fantasy bags.
Miami hues are a must-have for Resort, and this Ciara sweater from Freda comes in mood-lifting lime-green. It's spun from a super-soft blend of silk and cashmere, and sits slim against the body. Slip it on to update favourite denim and summer skirts.
Freda gives a lesson in how to approach the season's 1960s trend with this black virgin-wool coat. Loaded with vintage references, but still versatile and infinitely wearable, this double-breasted style is the kind of clever investment buy every wardrobe needs. Note the fitted bodice and A-line skirt, subtle details that say 'retro' but in a thoroughly modern way.
Freda Double-breasted wool-crepe coat £695 £486
The shift into the new season sees the welcome return of fuzzy, touch-me textures that make bundling up a pleasure. Freda's charcoal-grey teddy coat is made from a soft, fleece-like shearling and edged with tonal suede trims. The boxy cut and neat lapels lend it added structure, so wear it as you would a pea coat as part of an off-duty look.
Freda Shearling teddy coat £1,200 £720
The classic hound's-tooth pattern is reimagined in the form of Freda's double-layer skirt. This ultra-modern midi comes lined with a shorter, opaque pencil skirt to showcase the sheer checked outer layer. Tuck in a simple black tee and finish with pointed, lace-up brogues to master modern femininity.
Play peekaboo in Freda's wonderfully modern black tee. This boxy-fit top takes the classic hound's-tooth print, supersizes it to graphic proportions, and offsets it with sheer tulle. We love the V-neck detail at the back; show it off by pinning hair up, or layer a camisole underneath and add boyfriend jeans for an edgy daytime look.
Freda Embroidered hound's-tooth top £195 £136
Fredas Caris silk T-shirt is a versatile piece to be taken from season to season. The ivory hue and loose-fitting style make it perfect for every day. Dress yours up for work with a sleek pencil skirt and heels or wear it with skinny jeans and a statement necklace come weekend.
Freda Caris silk T-shirt £175 £87
This navy kimono-inspired trapeze coat from Freda has all the hallmarks of a wardrobe classic, but still boasts the oversized proportions and luxury handle so key to new-season dressing. Take note of the fully fused wool and cashmere-blend body and lined interior details that not only look and feel beautiful, but make the transition into AW14 effortless.
Minimalistic pieces like this black bandeau dress from Freda feel so right for the new season. It's made from pure silk and has a fully boned internal corset to hone and streamline the figure. Slip it on with a pair of the season's dress flats for contemporary evening elegance.
Understated luxury is Freda's forte, and beautiful staples, like this new-season blouse, are a core part of the label's DNA. It features a creamy ivory hue and a neat point collar that looks best buttoned all the way to the top. Wear it to soften tailored trousers or to introduce a smarter feel to everyday denim.
Freda Point-collar silk shirt £225 £157
Lace was a key theme within Freda's SS15 collection, and it's used to add delicacy to this nude-pink cashmere sweater. A piece this pretty can be worn night or day try matching it with a pleated black skirt at the office, swapping for the label's lace midi after hours.
Effortless dressing relies upon a great arsenal of staples cue Freda's black silk camisole. Its elegant, fluid fit is created with a deep V-neckline, spaghetti straps and a low back that works with everything from midi skirts to tailored trousers. Pair it with navy for timeless elegance.
Update your new-season portfolio in one chic manoeuvre with Freda's navy crepe playsuit. It's crafted in Italy with a round neck, long sleeves and a flattering belted waist. Slip on a pair of the season's masculine flats for the most contemporary work-to-weekend look.
Freda's black long-sleeved lace dress is the kind of knockout evening option every wardrobe needs. The sheer mesh panels and intricate sleeve details reveal a subtle glimpse of skin and the silk slip lining beneath. Gold or claret accessories are the perfect match.